温江恒大城建设项目投资策划研究

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1、西南交通大学硕士学位论文温江恒大城建设项目投资策划研究姓名：黄松申请学位级别：硕士专业：工商管理指导教师：杨季美20071001西南交通大学硕士研究生学位论文第1I页法就恒大城项目开发时机选择、项目产品定位以及产品品种选择，通过项目技术经济分析的过程，对项目的前期投资决策的重点、要点，对项目价值最大化原则进行分析和研究，进行项目全程策划研究，对恒大城项目的投资经营决策起到了较好的参考作用，同时对未来恒大公司项目管理水平的提高具有一定借鉴意义。关键词：恒大城；项目投资；策划研究西南交通大学硕士研究生学位论文

2、第1Il页ABST队CTTherealestateindustryisa‘'high-investment，high-riskandhigh-benefit'’industry．Alargenumberofcaseshavefailedduetotheschemeandthedecision-makingatthebeginningofeachproject．Thus，itisimportantthatwemaketherightdecisionbeforetheprojoctcarriesoil．And

3、itisimportantfortheinvestorsintherealestateindustry．ThethesisbrieflyintroducesthebackgroundofthestudiesOiltheproject，thecurrentstatusoftheschemeofprojectsinrealestateindustry,thestudymethodologyoftheprojectandthegeneralmeaningsofthestudiesintheschemeofpro

4、jectsinrealestateindustry．ChapterTwoofthethesishasanalyzedthecurrentstatusoftheexteriorenvironmentofthe‘'Hengdachengproject'’．Meanwhile，ithasalsoanalyzedthecurrentstatusoftheeconomy,thecurrenteconomicpoliciesandthedisadvantagesaswellastheadvantagesoftheen

5、vironment，thecurrenteconomyandtheeconomicpoliciesthatthe‘'HengdacheilgProject”isin．ChapterThroeofthethesishasanalyzedthedevelopmentoftherealestateindustryinChengduduringthepastfewyears．Andithasplacedmuchemphasisontheinvestmentofrealestate，thesupplements，t

6、hedemandandthepriceofthecommercialresidentialbuildings．Meanwhile，withthehelpoftheresearchforthemarket，ithasalsoanalyzedthemaincompetitorsinthisareaandknownclearlywhatcustomersreallydemandandthemarketnleeds．ChapterFourofthethesisprovidesguidelinesOnhowtore

7、alizene％vandeffectivemarketingstrategiesandsomespecificadviceontheplanandtheactualizationoftheprojectwiththehelpofthespecificmarketing西南交通大学硕士研究生学位论文第1v页orientationmentionedinChapter’nI嘲．ChapterFiveandSixofthethesishasevaluatedthebenefitoftheprojectbythef

8、inancialmethodsandfromtheinvestorsaspect．Theresultisfarmoresatisfyingthantheaverageoftheindustry．Andithasfinallydecidedthespecifictragedies．Thethesisprovidescomprehensivemarketingstrategiesandimplementationmethodsfo