基于CRM的国际贸易融资系统设计

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1、西北工业大学硕士学位论文基于CRM的国际贸易融资系统设计姓名：王晓军申请学位级别：硕士专业：工商管理指导教师：薛建武20051101西北工业大学MBA论文ABSTRACTWiththeconstitutionofChina’Smarketeconomysystemandrapidstepsofforeign-opening，theintemationaltradefinancebusinessofChina’Scommercialbankshasbeenquicklydeveloped，thatpromote

2、dChina’Sforeigntradeeffectively．Facingtothedrasticcompetitionsituation，banksshouldleveluptheirservicesandimprovetheabilityofcompetitionbyadmi“ingthetheoriesandrelatedinformationtechnologiesofCustomerRelationshiPManagement(CRM)．Theresearchofthispaperisbasedo

3、nthedesignandprogrammingofYihchuanC时CommercialBank(Ybank)IntemationalTradeFinanceSystem．AtierresearchingofrelatedtheoriesofCRMandCRIVlapiilicatiousinChina'sBanks．thepaperputforwardthemethodofadmil!ingCRMintothedesignandprogrammingofthissystem．Torealizeit．th

4、epaperdiscussedtheCRMapplicationcasesinbothdomesticandoverseasbanks．and血enintroducedtheconceivabilityofhowtoputforwardCRMintothesystem．BasingontheactualproceedingflowsofYbank’Sinternafionaltradefinancebusiness，thepaperputforwardthemethodsofconformityanddeta

5、iledrequirementsoftheinformationsystem．Aftercomparingwithseveralmethodsofinformationsystemprogramming，thepaperputforwardacompositeprogrammingmethodandintroduceditsCASEt001．0nthebasisofresearch，thepaperconfirmedthedevelopmentschemeofthissystemthatusedClient／

6、Serverasitsdatabasestructure，usedVisualBasic6．0asthedevelopmenttool，usedSQLServer2000asitsbackgrounddatabasescfver，usedActiveXDataObjectasitsdat如aseinterface，anddiscussedhowtokc印datasecuritybyusingforepartprogram．Thenthepapershowedthewholeframeandsomedetail

7、s，andanexampleoftextinterface．AtIast，thepaperintroducedtheactualapplicationofthissystem，pointedouttheweaknessofthesystemandputfcIrwardsomeideasforfuturedevelopment．TheapplicationoftheIntemationalTradeFinanceSystembasingOilCRMhaseffectivelyimprovedtheefficie

8、ncyandmanagementofinternationaltradefinancebusinessinYbank．andhas1eveledupitsabilityofcompetition．【KeyWords】CustomerRelationshipManagementInternationalTradeFinanceManagementInformationSystemComputerAss