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1、RetailProjectPositioning->78*Presenter:DanielYinManagingDirectorCBREBeijing&Tianjin!;&0/):"2966'+%,.523May,2008#==(1$4233WorkingMethodology,"0215EconomicBaselineLocalRealCompetitionDemandOverviewReviewEstateMarketAnalysisAnalysis<6#3)8#3$(-'#3:#3B4#3MarketPosi
2、tioning-'*!TradeMix/DesignReview/Brief%9/;&.?/@>A+(=7)CBRichardEllis
3、Page2MACROOVERVIEWANDANALYSIS"%#!&$CBRichardEllis
4、Page3MacroOverviewandAnalysis+8-$'<%0CityOverview),29Location(3#6Population"&LandArea;The5Project/1InfrastructureSystem*4:.MajorIndustry7!
5、CBRichardEllis
6、Page4MacroOverviewandAnalysis/=1&,A(5140020%EconomicIndicators1200<;72616%100014.2%13.3%12.3%12.0%12%800GrossDomesticProduct11.1%600-%90#8%4004%200RetailSales669.4807.3916.41036.61200.100%:"8>*@+0B20032004200520062007GDP(RMBbillion)GDP(Growth)Di
7、sposableincomepercapita50018%!.)3?4$15%40014.5%13.0%11.9%12%30010.5%Consumptionexpenditurepercapita9.1%9%200!.8>3'6%1003%240.4265.7297.3336.0384.800%20032004200520062007RetailSalesRMBbillion)RetailSalesGrowthCBRichardEllis
8、Page5BASELINEREVIEW!CBRichardEllis
9、Page
10、6BaselineReview(.-RegionalPlan"'1!Scope0&PopulationPlan1!$Policy*+/DevelopmentDirection#),%CBRichardEllis
11、Page7BaselineReview)9$4LocalResidentialandPopulationL&(!+'#,:LetterExisting70!+NNo.Future/.!+ExistingUptown3M70!+&45KNewSupplyHO/*;8IJFutureSupplyG63
12、%:12"-F25E:1PopulationDCAB'PCBRichardEllis
13、Page8LOCALRETAILMARKETANDCOMPETITIONANALYSIS"%#&$)*(!'CBRichardEllis
14、Page9RetailMarketOverview0$,(&"*MajorRetailAreas.0$,#'115PrimeRetailArea/%#SecondaryRetailArea+-%#410138EmergingRetailArea)!%#9276CBRichardEllis
15、
16、Page10(1)Source:CBRichardEllis,RetailMarketOverview7%0+'".AnalysisofMajorRetailAreas4&#".OverallPositioningandTargetMarket-!)$2/+'Characteristics1,TypeofRetailers&*3(Accessibility65,CBRichardEllis
17、Page11RetailMarketOverviewC+;4-'9CirclesofTradeMixbyRingRoadA
18、reas,6)"$?Lowerend#>OuterRingRoad.<@SupermarketsA4Furniture/Household1%/13MidRingRoadBigboxCommunitymalls!<@/*-=),F&BLow-endfashionDE#>8FMid-rangefashi