房地产企业综合竞争力分析与提升策略研究

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1、天津大学博士学位论文房地产企业综合竞争力分析与提升策略研究姓名：陈必安申请学位级别：博士专业：管理科学与工程指导教师：王春峰20070501AbstractRealestatecompaniesarebeinginvolvedinheatedmarketinChina．Managersareconcentratedonfindingawaytomaketheircompaniesmorecompetitive．Thisessayanalyzescompetingfactorsofrealestateenterpr

2、ises，designsacomprehensivecompetingsystem，andprovidesseveralavailableadvicestohelpmanagerstoachievecompetitionimprovement．Firstly,thisstudyclarifiesanddefines39competingfactorsforrealestatecompanies．BasedO／1asurveytol02managers，usingmainfactoranalysis，thesefa

3、ctorsarecombinedto9corecompetingfactorsincludinglandanalysis，knowledgemanagement，financingability,employeeloyalty,strategicplanning，innercollaboration，capitalscale，landreservation，governmentrelationship．Afterdesigninganassessmentindexsystemtomeasurecompetinga

4、bilityofthesecompanies，thisessayresearchessomebenchmarkcompaniestOgetcomparingvalues．Byapplicatingongraysystemtheory,thisarticleprovidesawaytoassessing，calculatingandanalyzingthisassessmentindexsystem．Basedontheabovewayandarealcase，thisstudyoperatesoutasystem

5、ofquantitativeindexesforthisassessmentsystem．Onthebasisofcomprehensivecompetinganalysis．mostoffactorsthateffectrealestatecompaniesaresummarizedasefficiencyquestionandefficiencyiSanalyzedinordertofindthedifferencebetweenJindiCo．andothercompanies．Usingstochasti

6、cfrontanalysismodeIandthedataofreaJestatelistedcompaniesinChinesestockmarket，theresultshowsthatefficiencyofJindiCo．iSonlyinthemiddlelevelofallthecompaniesandcanbeimprovedinthefuturealthoughitse币ciencyhasbeendevelopedduringthelastfiveyears．Inaddition，enhancing

7、theefficiencyisthemostimportantwaytoimprovethecomprehensivecompetingabilityofRealestatecompanies．Innovationsofthisarticleinclude：clarifyinganddefining39competingfactors．generating9corefactorswithmainfactoranalysis，providingacomprehensivecompetingsystem，design

8、ingandcalculatingasystemofquantitativeindexesforcompetingabilityassessmentsystem．usingEvAmodeltoanalyzefinancingstrategy．KeyWords：Realestatecompanies，comprehensivecompetingsystem，graysyst