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1、本科毕业设计（（论文（论文）增强东莞会展业竞争力的对策学院经济管理学院专业工商管理年级班别学号学生姓名指导教师年月日摘摘摘摘要要要要会展业的竞争力是整个会展业竞争的核心所在，也是体现会展业具体实力的核心所在。随着国内外会展业的不断发展，会展业之间的竞争、所面临的压力和挑战将会不断增大。要使东莞会展业在未来的发展和竞争中处于不败之地，就应该增强东莞会展业的竞争力，切实有效地提高其竞争力，做好应对未来的竞争和挑战。本文通过对东莞会展业自身实际情况的分析，和通过对比香港、上海、广州地区会展业的情况，并参考了国外著名会展业国家
2、的先进经验，指出东莞会展业竞争力存在的不足，如会展举办无序、会展品牌混杂、会展主办方缺乏、会展人员匮乏、会展管理水平不高、品牌知名度参差不齐、缺乏信息化和市场化。根据上述问题，本文提出了东莞会展业应该加强全市统一规划和部署、提高管理服务水平、运用品牌战略、提高信息化和市场化、制定长远有效的发展战略、鼓励莞港和其他国内外会展业合资合作等的对策。本文具体的描述如下。首先，本文概述了国内外会展业的概况，并重点介绍东莞会展业的概况。其次，本文详细讲述了东莞会展业竞争力不足之处。再次，本文阐述了产生东莞会展业竞争力不足的原因。最
3、后，本文详细叙述了增强东莞会展业竞争力的对策。关键词关键词：关键词：：：东莞会展业，竞争力，服务，人才本论文题目来源于钟映竑教师的省级科研项目本论文题目来源于钟映竑教师的省级科研项目，本论文题目来源于钟映竑教师的省级科研项目，，，项目编号为项目编号为项目编号为：项目编号为：：：05300121。。。AbstractThecoreoftheexhibitionindustry’scompetitionliesinitself,aswellasareflectionofthedetailedstrengthoftheexh
4、ibitionindustry.Withthedevelopmentoftheexhibitionindustrybothathomeandabroad,competitionbetweenexhibitionindustry,thepressureandthechallengeswillincrease.ThestrategywhichmakestheDongguanexhibitionindustrylieinthepositionofundefeatedinthecomingdevelopmentandcompe
5、titionistostrengthenthecapabilityoftheDongguanexhibitionindustryandprepareforthecompetitionandchallenge.ThearticlepointsoutthepresentdeficiencyoftheDongguanexhibitionindustry’scompetitionbytheanalysisofDongguanexhibitionindustry,thecomparisonwiththeexhibitionind
6、ustryinHongkong,ShanghaiandGuangzhouandtheuseofreferenceoftheadvancedexperiencefromthefamousexhibitionindustryabroadsuchasout-of-orderofholdingoftheexhibitions,thejumbleofbrands,theshortageofexhibitors,thepoormanagementoftheexhibition,thelackofinformation.Accord
7、ingwiththeaboveproblem,thearticlepresentsapolicyofstrengtheningtheprogramminganddisposeofthecity,improvingthemanagementandservice,exertingastrategyofbrands,acceleratethespeedofinformationizationandmarketization,establishingalong-termandeffectivestrategy,encourag
8、esthecooperationoftheexhibitionindustrybetweenDongguan,HongkongandforeigncountriesforDongguan.Iwilldescribeasfollows.Atfirst,Iprovideanoverviewofdomesticandinternatio
