昆明会展业竞争力研究

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1、中文摘要及关键词摘　要随着经济全球化的深入和城市经济结构的的升级优化，会展业一跃成为众多经济产业中的新星，成为衡量一个城市的开放度和发展潜力的重要标志之一。目前我国会展业已初具规模，政府也高度重视，但其竞争优势还不明显。如何准确分析会展业的竞争力形成，结合会展城市现状进行有效的资源整合，带动相关的餐饮、住宿、交通、通信等消费，进而提高城市会展业竞争力，成为亟待解决的重要问题。本文从以下几个方面对昆明会展业竞争力做了研究：1.运用比较优势理论对国内外会展业竞争力进行比较分析。2.总结昆明会展业的发展现状和趋势，对比国内外著名会展城市的行业发展情况，运用“钻石模型”理论分析昆明会展业竞争力的构成。

2、3.针对昆明会展业存在的问题给出了合理建议，作出总结并提出讨论问题。关键词：会展业　“钻石模型”　理论　竞争力英文摘要及关键词AbstractWiththedeepeningofeconomicglobalizationandthecontinuousevolutionandupgradingoftheurbaneconomicstructure,theexhibitionindustryhasbecomeanewstarinnumerouseconomicindustriesandoneofthemostimportantsymbolstomeasuretheopennessandthede

3、velopmentpotentialofacity.Atpresent,China'sconventionandexhibitionindustryhasbeguntotakeshape,thegovernmentalsoattachesgreatimportancetoit,butitscompetitiveadvantageisn’tevident.Howtoaccuratelyanalyzetheformoftheconventionandexhibitionindustrycompetitiveness,combiningthepresentsituationofconventiona

4、ndexhibitioncitiesforeffectiveresourceintegration,todrivetheconsumptionofrelatedcatering,accommodation,transportation,communicationsandsoon,sothatthecompetitivenessofcityexhibitionindustrycanbeimproved,hasbecomeanimportantproblemtobesolvedquickly.ThispaperstudiesthecompetitivenessofKunmingconvention

5、andexhibitionindustryfromthefollowingseveralaspects:1.Usingthetheoryofcomparativeadvantagetocompareandanalyzetheexhibitionindustrycompetitivenessathomeandabroad.2.SummingupthecurrentdevelopmentandtendencyofKunmingexhibitionindustry.Bycomparingtheexhibitionindustrydevelopmentoffamousexhibitioncitiesb

6、othathomeandabroad,onthebasisofthetheoryof"diamondmodel",analyzingthecompetitivecompositioninKunmingexhibitionindustry.3.AccordingtotheproblemsexistinginKunmingconventionandexhibitionindustry,somereasonablesuggestionsaregiven.Makingasummaryandputtingforwardthediscussions.Keywords:conventionandexhibi

7、tionindustry"diamondmodel"theorycompetitiveness一、概念界定昆明会展业竞争力研究一、概念界定随着经济全球化的深入，国际合作不断增强，会展业得以快速发展。作为城市经济的产物，会展业对于增强城市经济效益和经贸合作，提升城市知名度和竞争力，促进市政建设和产业转型升级，推动技术进步和人才培养，提高就业率和资源利用率有着非常重要的作用。对于那些本身地域狭小，但在