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1、AChoiceExperimentModelForBeefAttributes:WhatConsumerPreferencesTellUs*MariaL.LoureiroandWendyJ.UmbergerLongPaper#118999SelectedPaperPresentedattheAmericanAgriculturalEconomicsAssociationAnnualMeetingsDenver,ColoradoAugust1-4,2004Copyright2004byMariaL.Loureiroand
2、WendyJ.Umberger.Allrightsreserved.Readersmaymakeverbatimcopiesofthisdocumentfornon-commercialmeans,povedthatthiscopyrightnoticeappearsonallsuchcopies.*Theauthorsarerespectively,SeniorResearcherwiththeNorwegianAgriculturalEconomicsResearchInstitute(Oslo),Norway,R
3、esearchFellowwithIDEGA-UniversidadedeSantiagodeCompostela,Spain,andanAssistantProfessorintheDepartmentofAgriculturalandResourceEconomics,ColoradoStateUniversity(FortCollins,CO).ContactAuthor:WendyJ.Umberger,B312ClarkBuilding,ColoradoStateUniversity,FortCollins,C
4、O80523-1172;phone:970.491.7261;fax:970.491.2067;e-mail:wendy.umberger@colostate.edu.BothauthorsgratefullyacknowledgesupportfromaFISMIPgranttoconductthisresearch.1AChoiceExperimentModelForBeefAttributes:U.S.Consumers’RelativeValueofFoodSafety,Country-of-OriginLab
5、eling,TraceabilityandTendernessAbstract:ThispaperreportsthemainfindingsobtainedfromaU.S.consumerchoiceexperimentregardingperceptionsoffoodsafetyandmeatattributes,andtotheextenttowhichtheseattitudestranslateintowillingness-to-pay(WTP)forlabeledribeyesteaks.Theres
6、ultsindicatethatUSDAfoodsafetyinspectionlabels,labelsindicatingthatthesteakistender,ortheabilitytotracebacktheanimaltothefarmaremoreimportanttoconsumersthancountryoforiginlabeling.Keywords:beef,choicemodeling,foodsafety,statedpreferencesJELClassifications:C25,D1
7、2,Q182AChoiceExperimentModelForBeefAttributes:U.S.Consumers’RelativeValueofFoodSafety,Country-of-OriginLabeling,TraceabilityandTendernessFoodsafetyconcerns,threatsofbioterrorism,andincreasingpercapitaincomehaveallplayedanimportantroleinescalatingconsumerdemandfo
8、rsource-verificationoffood(Caswell;McCluskeyandLoureiro;Shiptsova,Thomsen,andGoodwin).Forexample,theDecember23,2003isolatedU.S.incidenceinWashingtonstateofBovineSpong
