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1、HowtodomarketingjobwellHowtodomarketingjobwell?Maybesomepeoplecouldtellmeonebyoneyet.WhyIstillwanttotalkaboutthistopic?Itisbecausethattherearesomemarketingjobinsomecompanywhicharenotwrittenclearlyabouthowtodo,andthenthesemarketingdepartmentdon’thavetheirowndailyjobdonewellaswhatsalesinthoseco
2、mpanyneed.Asweallknow,marketingjobismakingitscompanyaspossibleaswellknowbytheirmarketingway.Andsalesdepartmentcouldgetmoreenquiriesotherwisethemarketthatsalesdepartmentdevelopbythemselves.However,noteachmarketingdepartmentcoulddoallthesedailyjobwelltomakesalesdepartmentgetbenefitfrommarketing
3、jobatbest.SomemarketingstaffthinksthattheirjobsareonlythosedetailsjobsabouttheVIoftheircompany.WhatisVI?VIisvisualidentity,whichcouldmakeotherswhoreadthatcanknowthatisfromthecompanyandrememberthecompanyinhishead.Suchasthelogoofthecompany,thestyleofitsallformdocument,likeitsfaxfileandotherfile
4、sinword,excelandsoon.Yes.Thesedetailjobsareimportantforonecompany.Butthemarketing第3页，共3页departmentshouldnotdoonlythese.Theseareonlythedetails,whichcouldgiveothersmoreimpression.Whatismoreimportantistherealmarketingjob.Whatmarketingdepartmentshoulddomoreisthatmakingitscompanywell-knowbyallmark
5、etingways.Suchasmakingitsownspecialwebsite,showingitscompanyinB2Bwebsiteandotherrelatedwebsite,andattendinginrelatedfair.Website,B2Bwebsiteandfairarethethreeimportantones,whichtheyshoulddofirstly.Duringtheydothesejobs,theyalsoneeddotheVIjob,whichshouldbeshowninwebsite,B2Bwebsiteandfair.Amongt
6、heyaredoingthesethreelargepartsdailyjob,theyshouldsearchtheinformationofcompetitorsasmoreaspossible.Thentheywillknowbetterofhowtodotheirownwebsite,B2Bwebsiteshowingandfair.Allthesethingsseemverysimple,whilenotallthecompaniesandmarketingdepartmentscoulddowellenough.E.g.insomesmallcompany,thema
7、rketingdepartmentisjustlikehousekeeperofitscompany.Asamongtheirdailyjob,theyspendmostofworkingtimetodotheVIjob,suchascompanylogo,formfiles(word,excel,signatureandPPT),giftandmeetingarrangement.Butfortherealmarketingjob,theyonlyspendtimetodowe
