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1、THEMARRIOTT®BRANDFirstinPerformance.FirstinPreference.FirstinPotential.Cover:JWMarriott®HotelLima,PeruThisPage:BerlinMarriottHotel,GermanyNootherhotelbrandcanmatchMarriott’slong-standingleadership.Byanyimportantmeasure,Marriott®Hotels&Resortsistheworld’sfor
2、emosthotelbrand.Marriottdominatesitssegmentinpreferenceamongalltypesoftravelers.MarriottRewards®istheNo.1loyaltyprogramintheindustry.Marriotttechnologyisrecognizedasbest-of-breed.Marriottinnovationshowsinamyriadofdetails,fromin-roomtechnologytoguestservices
3、.Mostimportantlytotheinvestor,Marriottleadershipaddsuptocon-sistentperformancethatproducesoutstandingbottom-lineresults.■Fromtoplinetobottomline,Marriott’saward-winningOneYieldsystemandprocessesoptimizesrevenuefortransientbusinessusingsophisticateddemandfor
4、ecasting.Startingin2008,thenextgenerationConsolidatedInventoryandTotalYieldwilloptimizetotalhotelrevenueacrossalltransientandgrouprooms,meetingspaceandcateringbusiness.MARRIOTTPERFORMANCE:NOTATREND.ATRACKRECORDRevPAR*Index**United113.2StatesMarriottisconsis
5、tentlyUnitedKingdomfirstin110.0andIrelandeverymeasureofleadership.Continental119.9EuropeProvenPerformance.Itstartsatthetop,withprovenrevenueperDatanotavailableforcompetitivesetsintheCaribbean,LatinAmerica,availableroom(RevPAR)premiumsovercompetitors,reflect
6、ingandtheAsiaPacificregions.bothhigheroccupanciesandrates.Ittracksdowntothebottom*Revenueperavailableroomline,whereMarriott’sfocusonprofitabilityresultsintotalhotel**Figuresinexcessof100reflectamarketsharepremium.1Source:UnitedStatesRevPARIndexresultsbySmit
7、hTravelreturnsthattriumphoverthecompetition.ForMarriott,ResearchServices,year-to-dateMarch2006.Competitivesetofmanagedandfranchisedhotelsopenedandoperatingoutstandingperformanceisnotatrend,it’satrackrecord—theatleastonefullyearorlonger(StarviewComparable).S
8、eefranchiseofferingcircularforfranchise-specificanalysis.productofstablemanagementandprovenpractices.Source:OutsidetheU.S.RevPARIndexresultsarecompiledbyMarriottusingdatafromtheHotelBenchmarkSurveybyDe
