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1、阅读理解-细节理解四1、 Anewcommoditybringsaboutahighlyprofitable,fast-growingindustry,urgingantitrust(反垄断)regulatorstostepintocheckthosewhocontrolitsflow.Acenturyago,theresourceinquestionwasoil.Nowsimilarconcernsaresbeingraisedbythegiants(巨头)thatdealindata,theoilofthedigita
2、lage.ThemostvaluablefirmsareGoogle,Amazon,FacebookandMicrosoft.Alllookunstoppable. Suchsituationshaveledtocallsforthetechgiantstobebrokenup.Butsizealoneisnotacrime,Thegiants'successhasbenefitedconsumers.Fewwanttolivewithoutsearchenginesoraquickdelivery,Farfromchar
3、gingconsumershighprices,manyoftheseservicesarefree(userspay,ineffect,byhandingoveryetmoredata).Andtheappearanceofnew-borngiantssuggeststhatnewcomerscanmakewaves,too. Butthereiscauseforconcern.Theinternethasmadedataabundant,all-presentandfarmorevaluable,changingthe
4、natureofdataandcompetition.Googleinitiallyusedthedatacollectedfromuserstotargetadvertisingbetter.Butrecentlyithasdiscoveredthatdatacanbeturnedintonewservices:translationandvisualrecognition,tobesoldtoothercompanies.Internetcompanies’controlofdatagivesthemenormouspowe
5、r.Sotheyhavea“God’seyeview”ofactivitiesintheirownmarketsandbeyond. Thisnatureofdatamakestheantitrustmeasuresofthepastlessuseful.BreakingupfirmslikeGoogleintofivesmalloneswouldnotstopremakingthemselves:intime,oneofthemwouldbecomegreatagain.Arethinkisrequired—andasa
6、newapproachstartstobecomeapparent,twoideasstandout. Thefirstisthatantitrustauthoritiesneedtomoveformtheindustrialageintothe21stcentury.Whenconsideringamerger(兼并),forexample,theyhavetraditionallyusedsizetodeterminewhentostepin.Theynowneedtotakeintoaccounttheextento
7、ffirms'dataassets(资产)whenassessingtheimpactofdeals.Thepurchasepricecouldalsobeasignalthatanestablishedcompanyisbuyinganew-bormthreat.Whenthistakesplace,especiallywhenanew-borncompanyhasnorevenuetospeakof,theregulatorsshouldraiseredflags. Thesecondprincipleistoloos
8、enthecontrolthatprovidersofon-lineserviceshaveoverdataandgivemoretothosewhosupplythem.Companiescouldbeforcedtoconsumerswhatinformat
