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1、;T一;82236一一~a0~一论文题目:+_.}=速}}11竞争战略专业:工商管理硕士生:杨红予签名:.枷户‘号指导。:姜锦虎签名:fok摘要随着经济体制和金融体制改革的进一步深化，我国银行的经营环境、银行体制和功能都发生了巨变:金融市场结构的变迁:垄断—竞争;供求关系的倒转:卖方市场—买方市场:经营模式的转变:粗放—集约。银行受到各方的压力:资金供给者、资金需求者、同业、潜在进入者(外资银行)、替代品。特别是加入WTO给中国银行业带来了前所未有的挑战和机遇，如何应对这种超竞争环境，就成为鱼待解决的一个
2、问题。本文通过对中国银行河南省分行的内外环境、同业竞争和潜在进入者、自身竞争力等进行全面分析，运用SWOT分析法和波特五因素模型，归纳出河南中行的优势与劣势、威胁与机会，并以此为论据，制定出中国银行河南省分行的发展战略及战略实施对策建议。本文综合运用了竞争战略、管理学、运筹学、系统工程、市场营销学、人力资源管理、会计学、经济学、商业银行管理与运营等学科的有关内容，对此问题进行分析和探讨。岌对【关键词】中国417;竞争ha;采【论文类型】应用基础雌AbstractTitle:CompetitionStrat
3、egyofBankofChina广HenanBranchlMajor:BusinessAdministrationName:YangHongyuSignatureSupervisor:JiangJinhuSignaturgAbstractGreatchangeshavetakenplaceinChinesebankings'operatingenvironment,bankingsystemandfunctionswiththedeepeningofreformsoneconomicandfinancia
4、lsystems.Thestructureoffinancialmarketischangingfrommonopolytocompetition;Therelationbetweensupplyanddemandisturnedupsidedownfromseller'smarkettobuyer'smarket;Andoperatingmodesareswitchedfromextensiveoperationtointensiveoperation.Banksarefacedwithpressure
5、fromallrespects:thesamebusiness,capitalsupplier,capitalconsumer,potentialincomer(foreign-venturedbanks),andsubstitutes.Furthermore,China'sentryintoWTOwillbringaboutunprecedentedchallengesandopportunitiestoChinesebanks.Howtoadapttothisultra-competitionenvi
6、ronmenthasbecomeaagentproblemtobesolved.TheauthorofthispapercarriesoutanoverallanalysisinwayofSWOTmethodandPorter'Five-factormodelontheinternalandexternalenvironments,thesamebusiness,potentialincomesandowncompetitiveabilityofBankofChinaHenanBranch.Theauth
7、orsummarizesadvantages,disadvantages,threatsandopportunitiesofBankofChinaHenanBranch.Withthehelpoftheseresults,theauthorgivessomesuggestiononthedevelopingstrategyandstrategyoperation.Thisthesisisanintegrateduseofknowledgeofsubjects,suchascompetitionstrate
8、gy,management,systemengineering,managementofhumanresources,accounting,managementandoperationofcommercialbanks,marketingandeconomicandsoon.[Keywords]BankofChina;CompetitionStrategy;Tactic(TypeofThesis]AppliedFundamen
