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ID:36644471
大小:5.57 MB
页数:43页
时间:2019-05-09
《Communications Roadmap HTC India市场方案》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、CommunicationsRoadmapHTCIndiaSeptember2009InthisPresentationTelecombusinessinIndiaSWOTWhatweare?PRProposalPROpportunitiesCaseStudiesMeasurementTeamDelhiCommercialsTheIndianmobilemarketiswitnessingstronggrowthandisslatedtobecomethesecondlargestinthew
2、orldbehindChinainthenexttwotothreeyearsIndia’sSunriseSector:TelecomIndiaranksamongthetop10countriesoftheworldwithregardstoitstelecomnetwork.Indiahas40.3millionwirelinesubscribersand149.6millionwireless(mobileandWLL-F)subscribers.Tele-densityhasmoreth
3、andoubledinthelast3years.MobilecommunicationandinternetpenetrationareaddingtothemomentumoftelecommunicationsectorSource:IBEFSmartphoneMarketOverviewSmartPhonesMarketShareStrengthsHugewirelesssubscriberpotentialFastestgrowingmobilemarketintheworldCons
4、umersarereadytopayforcuttingedgeservicesGovernment’sproposaltohikeFDIlimitinTelecomto74%UnifiedlicenseregimeTelecomSectorSWOTWeaknessesLowestcalltariffsintheworldMarketstronglyregulatedbyGovernmentbody–GoverningbothISPandTelecomsectorsToomanyauthorit
5、iesrulingthesectorHugepotentialforlowendandcheaphandsetsWidescaleConsumerchurninTelecomandISPWidespreadVASdeploymentisrestrictedduetolanguageandliteracyproblemsPrimarilyavoicebasedmarketThreatsLowcostserviceproviders–nopossibilityofbreakingeveninshor
6、ttermWeakIPRprotectionSoftwareanddigitalcontentPiracyPoliticalinstabilityRegulatoryinterferenceOpportunitiesTooffervalueaddedservicesonGSM,CDMAandIPLanguageindependentservicesMobileMarketingconceptsContentinfluencedbylocalcultureandGlobalsuccessstori
7、esM-CommerceUnifiedmessagingplatformsForeigninvestmentinformofequityortechnologyLivingInATransformationalWorldYourbusinessisevolving…NewproductintroductionsEvolvingintotrulyglobalbrandDiverseproductportfolioIncreasingcostofdoingbusinessinternationall
8、yConsumers’demandforgreatervalueEmergenceofBRICcountriesAnd,soiscommunicationsExplosionofsocialmediaDefinitionofmediaischangingeverydayNicheoutletsforeverythingConsumersareincontrolEmergenceofnon-traditionalinfluencersConsolidationandextinctionoftrad
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