Communications Roadmap HTC India市场方案

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1、CommunicationsRoadmapHTCIndiaSeptember2009InthisPresentationTelecombusinessinIndiaSWOTWhatweare?PRProposalPROpportunitiesCaseStudiesMeasurementTeamDelhiCommercialsTheIndianmobilemarketiswitnessingstronggrowthandisslatedtobecomethesecondlargestinthew

2、orldbehindChinainthenexttwotothreeyearsIndia’sSunriseSector:TelecomIndiaranksamongthetop10countriesoftheworldwithregardstoitstelecomnetwork.Indiahas40.3millionwirelinesubscribersand149.6millionwireless(mobileandWLL-F)subscribers.Tele-densityhasmoreth

3、andoubledinthelast3years.MobilecommunicationandinternetpenetrationareaddingtothemomentumoftelecommunicationsectorSource:IBEFSmartphoneMarketOverviewSmartPhonesMarketShareStrengthsHugewirelesssubscriberpotentialFastestgrowingmobilemarketintheworldCons

4、umersarereadytopayforcuttingedgeservicesGovernment’sproposaltohikeFDIlimitinTelecomto74%UnifiedlicenseregimeTelecomSectorSWOTWeaknessesLowestcalltariffsintheworldMarketstronglyregulatedbyGovernmentbody–GoverningbothISPandTelecomsectorsToomanyauthorit

5、iesrulingthesectorHugepotentialforlowendandcheaphandsetsWidescaleConsumerchurninTelecomandISPWidespreadVASdeploymentisrestrictedduetolanguageandliteracyproblemsPrimarilyavoicebasedmarketThreatsLowcostserviceproviders–nopossibilityofbreakingeveninshor

6、ttermWeakIPRprotectionSoftwareanddigitalcontentPiracyPoliticalinstabilityRegulatoryinterferenceOpportunitiesTooffervalueaddedservicesonGSM,CDMAandIPLanguageindependentservicesMobileMarketingconceptsContentinfluencedbylocalcultureandGlobalsuccessstori

7、esM-CommerceUnifiedmessagingplatformsForeigninvestmentinformofequityortechnologyLivingInATransformationalWorldYourbusinessisevolving…NewproductintroductionsEvolvingintotrulyglobalbrandDiverseproductportfolioIncreasingcostofdoingbusinessinternationall

8、yConsumers’demandforgreatervalueEmergenceofBRICcountriesAnd,soiscommunicationsExplosionofsocialmediaDefinitionofmediaischangingeverydayNicheoutletsforeverythingConsumersareincontrolEmergenceofnon-traditionalinfluencersConsolidationandextinctionoftrad