永新粮食购销总公司经营与发展的策略研究

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1、西北工业大学硕士学位论文永新粮食购销总公司经营与发展的策略研究姓名：段凤明申请学位级别：硕士专业：工商管理指导教师：白思俊20040301堕j!王些奎堂塑垒笙苎AbstraetFoodisgodtothepeople，grainisfoundationofagricultureandnationaleconomy,thefoodproblemisanimportantproblemwhichisrelatedtothenationalwelfareandpeople’Slivelihood．However

2、,inourcountry,withthereformofgraincirculationsystem，theperformanceofmostofthestate—ownedgraincirculationenterprisesisbad，ThisisthebackgroundofmythesisthataimstotheresearchofrunninganddevelopmentstrategiesofYongxingeneralgrainbuyandsaleenterprise．Suchresea

3、rchwillhavegreatbenefitstOtheimprovementofmanagementresultsofYongxingeneralgrainbuyandsaleenterpriseaswellasotherenterprisesofthesarl2ekind，tothesocialprosperityandstabilityandtothehealthydevelopmentofthenationaleconomy．Aboutthemaincontentsofthisthesis，fi

4、rst，thebasicinformationofYongxingeneralgrainbuyandsaleenterpriseWasbrieflydescribed，existingprobleminitsmanagementWasputforward，thenanumberofcausestotheproblemandinteractionbetweenthemweredeeplyanalyzed，Furthermore．SWOTanalysisWaSalsodone、Ⅳitllresearchoft

5、heenvironmentinsideandoutsidetheenterprise．Afterthiswork，aseriesofstrategiestOtheenterprise’Srunninganddevelopmentweredrawn,andthendeeperanalysisforthesestrategiesWascarriedoutinordertogivesomeconcreteoperationadviceswhichcouldbeusedtoguidetheenterprise’S

6、management．ThemainfeatareofthisthesisiSthe!．1seofquantitativeanalysistoolofsystem—engineering．ByapplicationofAHPanalysistechnique，itwasformedamultilayerstructuremodelforthesystemwhichismadeupofmanyfactorscausingthebadstateofYongxingeneralgrainbuyandsaleen

7、terprise．ThenstepbystepthepriorweightofeachfactorWasaccounted．Inthiswaybetterdecisionstotheenterprise’SmanagementCanbemadeonthebasicofquantitativeanalysis．Secondly,developmentopportunitieswerefoundbyuseofSWOTanalysistechnique，inwitchithadbeencarriedoutthe

8、concreteandrealisficresearchoftheenterprise’sinteriorandexteriorenvironmentandthematchbetweenthem．Keyword：grain，management，strategy西北工业大学MBA论文第一章绪论一、课题背景在农业、工业、服务业等三大产业中，农业是国民经济的基础，而粮食又是农业的基础，所以粮食是国民经济基础的基础。粮食问题是关系到