深圳航空公司低成本竞争战略研究

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1、中国海洋大学硕士学位论文深圳航空公司低成本竞争战略研究姓名：张洪育申请学位级别：硕士专业：工商管理指导教师：仲伟林20081210AnaIysisofShenzhenAirIinesLowCostStragegyAbstractCivilaviationtransportationi工1dust巧haSa11uIl—replaceable胁ctiona11dstanlsinanycoumry’spubliccon瑚umcationsystem，especiallyi1110ngdistallceandintemational吣portat

2、ion．NotonlyaLsanimport锄constituentofthenationaleconomya11dthesocialdeVelopment，butalsoaSa11adVa工1ced仃a11Sportationmealls，itbecomesa11iInport锄ti工ldusnyforournationaleconomya11dthesocialdeVelopment．For廿1e1aSt50years，C11ineseciVilaviation打ansportationindusnyhaSmadeconsiderab

3、lepro伊ess．During也elaSt20yearsinpanicular，mer也eRefo衄锄dOpelling—up，t11ecommercialaViation丘ei咖Volumekeepsgro谢nguprapidly，t11erouten咖rkunceaSin91yeXpallded，neet仃ansportcapacityrem龇．kableemlanced．蛐astmctureconstructionssuch’asai印ort，air仃af!Eiccontr01a11dsoon，arema虹ngsi卿ficampr

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5、inthenationalsyllthesis饥msportationsystem、树Ubepromoted●unceaSingly．Astlle、Ⅳorldeconomicinte野a：tionspeedsup，alltendenciessuchaS址1ea埘ationliberalization，也eregioni】毗eFatioIl，tlleairlinesa11iance，t11ehlb—ai印ortdomin觚tposition’sunceaSinge1111ancement，t}1eelec仃011icpassengertic

6、ket印plication，lowcostaViationstrategy，谢1lbeerdlaIlcivelydeVeloped．W池menationalindustrials饥lctureup铲adeandt11etransportationstmctl_lreoptimization，也ec舳aViationindus乜ywillbeadjustedaSfollows：也ecivilair缸a11sportationne铆orkwillbeu11ceaSinglyexpallded，也ecivilair眦portationcapac

7、时埘llbeenhanced，也ecivilairtrallsportationne铆ork，也etechIlicalfacilit)，aIld也e仃anSportationproduct蛐mcturewillbeoptimized，and也eciVilaViationsystem、析UalsobeiⅡ】proVedaccordingtosynthesis仃ansporrtationsupplemenl誓I工．)，superiority．AtthebooIllingtimeofChineseciVilaViationtransponati

8、on血dustry，t11eproblemt11at也eChjneseciVilaviationente印dsesaref．acinga工1dneedtos01Veurgentlyishowt