威海新科CRM系统研究与设计

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1、Y945557密级：保密期限：工程硕士研究生学位论文②渺学号：竖基鲤鱼!姓名：堇簦暇专业：熟姓王程导师：里芒学院：熟佳堂暄2005年05月20日RESEARCHANDDESIGNCUSTOMERRELA兀ONSHIPMANAGEMENTSYSTEMOFTHEⅥ屯IHAJNEWl]巨(：HNOLoGYCORPORATIONABSTRACrCustomerRelationshipManagement(CRM)isanewmanagementmechanism．Itisproposedtoimprovetherelationshipb

2、etweenenterpriseandcustomer,toincreasecustomerfaithfulnessandsatisfaction．Enterpriseincorporatepeopleresource，businessprocessandtechnologyeffectively,bybuildingCRMsystemusingcomputertechnology,nettechnologyandinformationtechnology,ultimatelyattainbestintegrationofall

3、fieldswhichhavetouchwithcustomer．AccordingthedemandoftheWeiHalNewTcchCorporation，designedtherealizationmodelofthesystem．thedevelopmenttermfinishedtherequirementanalysis,analysisfunctionmodule。analysisdatabasemode，andthendesignthedatabasesffuetureandapplicationprogram

4、．ThePro]ectadoptedwebdevelopmenttoolssuchasASP,utilizingSQLServer2000toofferthedatabasetosupport，todevelopCRMsystembasedonB／Sstructure。Thissystemdevelopmentincludestworespectsofdatabasebuildingandmaintenanceandserverapplicationprogram．Fortheformer,itrequiresdataconsi

5、stency,integrality,andsecurityofthedatabase；Requirementtothelatteristhattheapplicationprograminterfaceisfriendly,thefunctioniscomplete，andeasytouse．Amongthem，thecombinationthecellphoneshortmessagewiththeCRMsystem，whichrealizethesendingbatchesofthemessagethroughdevelo

6、pingtheshortmessagenetwork，makesinternalmanagementandcustomercawpossessmoreadvantageintheflexibilityandmalization--cost．Thisisthejunovationofthistext．hthecoorseofdevelopment,settingupsystemapplicationprototypeisthefirststep,andthentoundertakedemanditerationoilinitial

7、prototypesystem，reviseandimproveconstantly,untilformingthefeasiblesystemthatUSClSaresatisfiedwith．Thedevelopmentoftheprojectwillmakegreatpositiveimpactoilenterprise．Withtheimplementationoftiffsproject，theenterpriseassembledatatogether,enablethecompanyleadertoundersta

8、ndenterprise。sstateinallall-roundwayandofferdecisionsupporttoleader．Theenterprisecompetencewillbestrengthenednotably,andtheoperMion