宜宾商业职业中专学校发展战略研究

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1、西南交通大学硕士学位论文宜宾商业职业中专学校发展战略研究姓名：杨旗申请学位级别：硕士专业：工商管理指导教师：何耀琴20061001西南交通大学硕士研究生学位论文第Ⅱ页Nowadays,theresearchaboutthes仃ategicmanagementofthemiddlevocationalschoolisalmostblankinChina．IfIcando$omc∞thcfield,Itwillbeimportantrealisticsignification．Throughsyste

2、maticalanalyzingtheinteriorandexterior,politicalandjuristical,economic,socialandcultural,technicalenvironmentinthissch001．，analyzingitscompetitivesituationandmaincompetitorbythcPESTmodel．，thisarticlesetsYibinVocationalTechnicalHighSchoolOfCommerceinto

3、theopen,dynamic,competitivecnvironment’produces(theinteriorfactorofmatrixassessmentaboutYibinVocationalTechnicalHighSchoolOfCommercem峪》and(theexteriorfactorofmatrixassessmentaboutYibinVocationalTechnicalHighSchoolOfCommcr衄：EFAS)，abovementionedfactors,

4、todoSWOTanalysis，andtomakeitclearthatstrategyposition、marketdirection，generalactionofYibinVocationalTechnicalHighSchoolOfCommercebySPACEanalysis·AecordmgtOtheanalyzedresult，thearticlemakesmissionstatement、marketdirection、strategicaimofYiBinVocationalT

5、echnicalmghSchoolOfCommerce,producesitscompetitivestrategy、innovativestrategy．brandstrategy、overspreadstrategy、differentialstrategy、aheadofcoststrategy：doesthemanlierofthestrategiccontrolandperforman∞,namelyreformstheorganizationalstructureandthemanag

6、erialsystem、placesgreatemphasisontheimportofforeigntalentsandtraimng、changestheconcentrationOUworkandteachingmethodoftheschool、establishesandimprovestheencouragementmechanismabouttheresultslinkedtOtheefficiency、payauenfiontOthecultivateundertaking、gro

7、wtheexcellentcampusculture、paycloseattentiontOteachingquality、thevarifiesofthemarketdemandandthesatisfaction．of西南交通大学硕士研究生学位论文第Ⅲ页Thethesis’researchshows-themiddlevocationaleducationjsbecomingacommonfocusofthegovernmentandthewholesociety,itshistoricalo

8、ppommityofthegreat-leap-forwarddevelopmenthasCome,Yibin’vocationeducationhaslaggedbehindtheaverageofSichuanandChina,asthefront-runneronthemiddlevocationaleducationofYibin,YlbinVocation4TechnicalHi曲schonlOfCommerceshouldseizetheuniqueopportunit