高中英语人教大纲第三册：Unit5Gettingthemessage(第一课时)

《高中英语人教大纲第三册：Unit5Gettingthemessage(第一课时)》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、Unit5　GettingthemessageⅠ.BriefStatementsBasedontheUnitWiththedevelopmentofmarketeconomy,advertisementshavebecomemoreandmoreimportantinoursociety.Asweknow,adsplayanimportantroleinourlife.Theygiveussomeinformationaboutnewproducts.However,someadsarenotveryusefultopeople,sometimesevenharmful.T

2、herefore,itiswiseforpeopletomakesuretheadsaretellingthetruth.Thisunitmainlytalksaboutads.Bylearningthisunit,wenotonlywantthestudentstolearnsomethingaboutadsbutalsowanttostimulatethestudents’interestinads.Ofcourse,itisnecessaryforthestudentstomastertheusefulphrasesandexpressionsinthisunit.Mea

3、nwhile,wealsoreviseanimportantelement—theObjectComplement.Ⅱ.TeachingGoals1.Talkaboutadvertisingandadvertisements.2.Practisemakingcomplaintsandexpressingemotions.3.Practiseexpressingandevaluationdifferentviews.4.ReviewtheObjectComplement.5.Writeanadvertisement.Ⅲ.BackgroundInformation1

4、.HowDidAdvertisingComeaboutAdvertisingisawayofinformingpeopleofsomething.Thiscanrangefromtellingthemofaproductforsale,oraservice,orurgingthemtodosomething,oreventobringone’snamebeforethepublic.Soadvertisingcameoutquitenaturallyandtookmanyformsfromtheverybeginning.Forexample,thereisapapyrusd

5、iscoveredatThebesofferingarewardforarunawayslave.Itisthreethousandyearsold—andit’sreallyanadvertisement!SignboardsthatnotifiedpeopleofservicesavailablewereplacedoutsidedoorsinGreeceandEgyptaround1500B.C.—aformofadvertising.Withtheinventionofprinting,advertisingbegantotakeonnewforms.About1477

6、,inLondon,thefirstprintedadvertisementinEnglishannouncedaprayerbooksale.ThefirstnewspaperadvertisementappearedonthebackpageofLondonnewspaperin1625.Itwasnotuntil1704thatpaidadvertisementswereprintedintheUnitedStates.By1771therewere31newspapersintheColonies,andallofthemcarriedadvertising.Today

7、,ofcourse,weknowthatadvertisingisdonenotonlyinnewspapers,butalsoinmagazines,ontheradio,andontelevision.Thefirst“commercials”appearedonradioabout1920.CommercialsontelevisiondevelopedmostlyafterWorldWarⅡ.Theideaspreadveryquicklyandtodaytheadvertising