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ID:36571469
大小:2.74 MB
页数:57页
时间:2019-05-12
《我国汽车市场营销模式研究》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、武汉理工大学硕士学位论文我国汽车市场营销模式研究姓名:高祥申请学位级别:硕士专业:企业管理指导教师:程艳霞20080401武汉理工大学硕士学位论文AbstractThe21stcenturyisaneraChina’SautomobileindustryexperiencingrapiddevelopmentandChina’Sautobusinessesfacingmarketingcompetitionfullofopportunitiesandchallenges.Witha11thewell—knownnineinternationalAutomotive
2、GroupincludingGeneralMotors,Toyota,Ford,Volkswagen,Daimler—Chrysler,Renault.Nissan,BMW,Honda,Peugeot-CitroenenteringChina,andChina’sautomarkethasbecomethesecond-largestautomarketaftertheUnitedStates.ThemarketingenvironmentofChina’Sautomarketalsofacesamajorchange—globalizedcompetitioni
3、nthedomesticmarket,internationalcompetitionadjustingtodomesticmarket,thetraditionalmarketingmethodsfacingnewchallenges.Atthesametime,thedevelopmentofanewpatternfeaturingthepromotionandwidespreadapplicationofInternettechnologyandintegrationoftheglobaleconomyandcompetitionSansFrontiersw
4、illdefinitelylcadtothemostprofoundchangestomarketingindustrysincethebirthofindustrialsocieties.Inordertoadjusttotheincreasinglyfiercecompetitioninthemarketandtogaintheinitiativeinthefuturecompetition,wemustlearnfromtheinternationalsuccessfulexperiences,andthen,inlightofChina’sautomobi
5、leindustryandtheaetualsituationoftheautomobilemarket.explorefortheindustrialbusinessesthemarketingmodelandthenetworkwhichisinlinewithboththeinternationalbusinesspracticesandChina’snationalconditionsoftheautomobile.Thisrequirementisnotonlyimportantbutalsoverytight.Marketingmodeisthecor
6、eoftheSOUloftheentireenterprisemarketingsystem,thereforeestablishingascientificandrationalmarketingmodeisthekeytosupportefficientmarketingsystemoperations.Inthispaper,themarketingactivitiesofChina’Sautomarketareresearchobjects.Theauthor,usingmodernmarketingtheory,theorganizationalrefo
7、rmtheory,businesscompetitiontheoryandchannelmanagementtheoryetc.makesaresearchonmarketingmodelsbasedonthepost—transitioneraofChina’SautomarketafterltsaccessiontotheWTOandputsforwardthatonlythroughthecontinuouslnnovationofmarketingmodecanChina’sautoenterprisesimprovetheII武汉理工大学硕士学位论文co
8、mpeti
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