基于数据仓库的银行客户细分管理系统研究

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1、对外经济贸易大学硕士学位论文基于数据仓库的银行客户细分管理系统研究姓名：高秩新申请学位级别：硕士专业：产业经济指导教师：谢怀军20060401对外经济贸易丈学砸七论文ABSTRACTChinabankingcorporationssurelywillundertaketheprocessofstandardizationwiththeinternationalizationofthefinanceindustry,andbuildingtheinfornmtionplatforrnontheDataWarehouseisalmostnecessariesofallfin&t垃ecorporat

2、ions．AfterthereformationofChinesecommercialbankformorethan20years．productandst：rvicehavehecoInCmorehomogeneous．TkindiscriminationstrategyiStheuniversalprocedureofbankingmarketandmarketmanagementisextensive．’l'hemarketmanagementmustchangeattentiontocustomerfromproductandchangethestrategytosegmentatio

3、nfromindiscriminationSOaStoenhancethemarketingvalidityandtheenterprisecompetitiveabilityfundamentally．ThereforeitisveryimportanttosetuDcustomersegmentationforthecommerciaIbankanditaffectsthedevelopmentofenterpriseforIongtime．ToSUbdividethemarketaccurately,implementdifierentservicebasedonthedifierent

4、commtmity’Sdemandhasalreadybecometothemajortendencyandinevitablychooseforthehanvangindustrytoadaptthemarketcompetitionandenhancethecompetitiveadvantage．Datawarehouseistheleadingtechnologyintheinternatiopalscope，andithasbeenthenewgrowthareaandhotspot，butinChiha,itisintheperiodofexperimentanddiscussio

5、n．IparticipatedintheenterprisedatawarehouseprojectthatNCRCorporationimplementedforacertainbankofChinaandaimedattheissuehereinhefore．First，itsimplyshowedthestatusinquoofthenativebankingcorporations，analyzedtheinevitabilityofusingtheDecisionSupportSystembasedontheDataWarehousetechnology,andimroducedth

6、ebasicconceptofDataWarehouse．Second，thedissertationdiscussedhoWtoachievethecustomersegmentationinbanki￡12corporations．AccordingtothestepsofbuildingaDataWarehou∞．itstudiedtheprocessofDataWarehousemodelingandcreating．Then，itstudiedhoWtoachievethecustomersegmentationindetail：accordingtothedemandoffront

7、application,buildingDataMarts．Then，createCubesbasedonDataMarts．Atlast，itusedthe0LAPtool,MicrosottAnalysisServices，implementingthecll$tomersegmentation．Finally,thedissertationsummarizedandconcludedthem