ew：社会化媒体影响下的媒体消费习惯演变

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1、TheStateofMobileAmericaLeeRainie,Director,PewInternetProject3.16.12NFAIS–Philadelphia/webinarEmail:Lrainie@pewinternet.orgTwitter:@LrainieTheVeryNatureofInformationHasChangedAllaroundusCheaporfreeShapedandcontrolledbyconsumersandnetworksDesignedforsharing,participationandfeedbackImmediateEmbedd

2、edinourworldsScarceExpensiveShapedandcontrolledbyelitesDesignedforone-way,massconsumptionSlowmovingExternaltoourworldsInformationwas…Informationis…WhatIthinkIknowabouttheriseofmobilelearningMobileconnectivityischangingsocialandinformationspacesbyenhancing/enabling…NewaccesspointstoknowledgeReal

3、-timeinformationsharingJust-in-timesearchesPerpetual,pervasiveawarenessofsocialnetworksAugmentedrealityWhatIthinkIknowabouttheriseofmobilelearningUbiquitoussmallscreensarechangingattentionandmediazones(includingtext-basedmedia!)WhatIthinkIknowabouttheriseofmobilelearningMobileconnectivityischan

4、gingpublicandprivatespace/timecontinuumWhatIthinkIknowabouttheriseofmobilelearningNewkindsoflearnersareemerginginthedigitalenvironmentInformationisWovenIntoOurLivesMobileistheneedle,SocialNetworksarethethreadSocialNetworks…SurrounduswithinformationthroughourmanyconnectionsBringusinformationfrom

5、multiple,variedsourcesProvideinstantfeedback,meaningandcontextAllowustoshapeandcreateinformationourselvesandamplifyothers’messagesMobile…MovesinformationwithusMakesinformationaccessibleANYTIMEandANYWHEREPutsinformationatourfingertipsMagnifiesthedemandfortimelyinformationMakesinformationlocation

6、-sensitiveOverall,ifyouhadtouseonesinglewordtodescribehowyoufeelaboutyourcellphone,whatwouldthatonewordbe?Mobilephones–88%ofadults327.6TotalU.S.population:315.5million2011MobileistheNeedle:88%ofUSAdultsHaveaCellPhoneTeendataJuly2011AdultdataFeb2012%ineachagegroupwhohaveacellphoneChangesinsmartp

7、honeownershipSmartphones–46%56%ofadultsownlaptops–upfrom30%in200644%ofadultsownMP3players–upfrom11%in200552%ofadultsownDVRs–upfrom3%in200242%ofadultsowngameconsoles19%ofadultsowne-bookreaders-Kindle19%ofadultsowntabletcomputer-iPa