thestateofmobileamerica：社会化媒体影响下的媒体消费习惯演变

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1、TheStateofMobileAmericaTheVeryNatureofInformationHasChangedAllaroundusCheaporfreeShapedandcontrolledbyconsumersandnetworksDesignedforsharing,participationandfeedbackImmediateEmbeddedinourworldsScarceExpensiveShapedandcontrolledbyelitesDesignedforone-way,massconsumption

2、SlowmovingExternaltoourworldsInformationwas…Informationis…WhatIthinkIknowabouttheriseofmobilelearningMobileconnectivityischangingsocialandinformationspacesbyenhancing/enabling…NewaccesspointstoknowledgeReal-timeinformationsharingJust-in-timesearchesPerpetual,pervasivea

3、warenessofsocialnetworksAugmentedrealityWhatIthinkIknowabouttheriseofmobilelearningUbiquitoussmallscreensarechangingattentionandmediazones(includingtext-basedmedia!)WhatIthinkIknowabouttheriseofmobilelearningMobileconnectivityischangingpublicandprivatespace/timecontinu

4、umWhatIthinkIknowabouttheriseofmobilelearningNewkindsoflearnersareemerginginthedigitalenvironmentInformationisWovenIntoOurLivesMobileistheneedle,SocialNetworksarethethreadSocialNetworks…SurrounduswithinformationthroughourmanyconnectionsBringusinformationfrommultiple,va

5、riedsourcesProvideinstantfeedback,meaningandcontextAllowustoshapeandcreateinformationourselvesandamplifyothers’messagesMobile…MovesinformationwithusMakesinformationaccessibleANYTIMEandANYWHEREPutsinformationatourfingertipsMagnifiesthedemandfortimelyinformationMakesinfo

6、rmationlocation-sensitiveOverall,ifyouhadtouseonesinglewordtodescribehowyoufeelaboutyourcellphone,whatwouldthatonewordbe?Mobilephones–88%ofadults327.6TotalU.S.population:315.5million2011MobileistheNeedle:88%ofUSAdultsHaveaCellPhoneTeendataJuly2011AdultdataFeb2012%ineac

7、hagegroupwhohaveacellphoneChangesinsmartphoneownershipSmartphones–46%56%ofadultsownlaptops–upfrom30%in200644%ofadultsownMP3players–upfrom11%in200552%ofadultsownDVRs–upfrom3%in200242%ofadultsowngameconsoles19%ofadultsowne-bookreaders-Kindle19%ofadultsowntabletcomputer-i

8、PadCellphonesasconnectingtools2/22/201116%ofcellowners64%sendphotoorvideoPostvideo25%55%accesssocialnet.site30%watcha