深圳航空货运公司发展战略研究

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1、西南交通大学硕士学位论文深圳航空货运公司发展战略研究姓名：赵振华申请学位级别：硕士专业：工商管理指导教师：单承戈20080401西南交通大学硕士研究生学位论文第1I页AbstractWiththepopularityofproductssuchastheelectronics，telecommunications，clothing，fashion,cosmetics，luxurygoodsbominenterpriseandinconsumption，andtheExpressServicesisgradually，rapidlyoccupyinganimportantproporti

2、onofthepubliclifeasoftheday·-to··dayofficework,naturallyaircargohasbecomeamajortransportchannelsfortheseproducts．Theseproductsaregenerallypossessthefollowingattributes，smallsize，lightweight，fastupgrading，highvalue，andshortshelf-life，thecharacteristicsthatverysuitableforairtransport．Alongwiththec

3、onsumptionincreasingoftheseproducts，theexiaingservicelevelsandthepaceofdevelopmentforaircargohasbeenhardtomeettheconsumer’Sdemand，theaircargoindustriesareneededtogrowatahighspeed．ShenzhenAirCargoCompany(hereinaftershortforSACC)iscurrentlyinthebackgroundwithfiercecompetitionamongpeers，andtheformu

4、lationandimplementationofdevelopmentstrategiesofSACChasbeeninevitable．Based011theanalysisofShenzhenAirCargoCompany,asubsidiaryofShenzhenAirlineasthelimitedobject,theauthorattemptstoresearchforallaircargoenterpriseshowtodevelopandimplementtheirowndevelopmentstrategiesthroughtheanalysisoftheextern

5、alenvironment,including：themacroeconomicenvironmentanalysis，industryanalysis，themaincompetitoranalysis，benchmarkinganalysis；andtheanalysisofinternalenvironment,including：thecompanymission，goalsanalysis，strategyanalysis，resourceanalysis，capacityanalysis，valuechainanalysis，organizationalstructurea

6、ndcultureanalysisoforganization．ShenzhenAirCargoCompanyhasthedigincfivequalityinthestrategicformulationaspect,theauthorelaboratedSACCstrategyformulationthought，theprincipleandthemethod，andanalysisthedevelopmentalstrategyofSACCusingtheSWOTstrategyanalysist001．Theimplementationofthestrategyisthefo

7、cusofthispaper,SOtheauthormadetheimplementationofthestrategyofitsmoredetailed西南交通大学硕士研究生学位论文第ⅡI页exposition，fromwhichisnotdifficulttodiscoverSACCstrategyhasquitemanyoriginalitiesintheconcreteoperation．ShenzhenAirCargoCompanys