对中国铁路物资总公司战略管理的研究

《对中国铁路物资总公司战略管理的研究》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、西南交通大学硕士学位论文对中国铁路物资总公司战略管理的研究姓名：吴晨明申请学位级别：硕士专业：工商管理指导教师：李军20060501西南交通大学硕士研究生学位论文第

2、I页AbstractTodaymarketcompetidonisbeyond“opp(枷哆competition'’andhaSst印pedintothephaseof“s仃crlgthcompetition”姐d“dmtioncompetition”，WhichreqmresthemallagementofamodemcompanymanagethecompanyasanopensysteIninac

3、hall百ngenvirorⅡnem，andpl觚t110selong·r她geands伽egicproblemsofoverallimportaIlceatcurrentpos“ion．Tradingind咖risespeciallywomlstudyiIlgasitisiIlamostfiercecomp甜dveareaalldisintensiVelya哇justedbygovemment．Thisp印ersystenl砒icallyaIlalyzescurrc呲situationofChinaR鲥wayMaterials&SuppliesCommercialC

4、o驴rationinallaspects，suchasindu嘶background，o唱a11i删0ng咖ctIm，叩emtionch旺IcteristicandposidoIl，refbmpr戚ce，techllicalimov撕on锄dcompany砌tl】rec咖ction．nindicated蛳opportulli够ismoremanthreadinextemalenVir0锄emby甜Ialyzhg叩p甜tunitiesandtllreadsinthenatio砌macroerⅣimnmeⅡt，deVeloping仃endofmterialcnulatin

5、giIldustryaIldmarkctdemalldoftllecomp觚y’smainbusiness．nalsoindicated也atadv趾tageismoremandisadv锄tageiIlimemalerⅣimnmembyaIlalyzmgthecompany’sadVantageOfoperationqualification，marketstatusandbusinesslineandidemi毋ing血ecompany’sshortagebysettingSinochemC0rporatiOnaIldChinaMimetalsCoIporatio

6、naSbenchm盯k．Theadva玎tageist11ebaSeofcorecompetencecllltivatillg，andmedisadVantageistllerooma11dpotemialofdcvelopment．FinallyI11setheSWOTa11alysismemodtodmwmeconclusiOn．ThepaperbuildsuptlleCompany’sbusinessStrategymanagementsystem，wllichisbasedonSWOTa11alysisoftllecompany’scurremposition

7、aIldextemalandiI她malconditions．Firstly，也ecompanyisposmonedasa群oupcompanyprovidingservicetorailwayandsociety’whichmainlyengagesontrading，西南交通大学硕士研究生学位论文第1JI页logisticsandrelatiVebusiness．Seconmy，s扛a_tegicgoaligsetbylong．te咖(15years)，medi啪一te册(4years)a11dshon-tenn(1year)．T11irdly'stLategic

8、layoutissetformedi啪-tennandshort-te珊ph鹊e．Fourthly，strategic1ayomofimplementationsystemisbuiltup．L嬲tbmnotleast，amatIlrebusillesss廿ategymanagememsystemshouldnotonlybe删ustedaccordingtocllangedenviromentbutaIsobe船向yimplememed．Onlybyfirmimplementationc趾CllinaRailwayMaterials&Sl耳)pli