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ID:36497663
大小:1.62 MB
页数:50页
时间:2019-05-11
《南方航空公司服务差异化研究》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、西南交通大学硕士学位论文南方航空公司服务差异化研究姓名:孔凡生申请学位级别:硕士专业:工商管理指导教师:贾建民20070305西南交通大学硕士研究生学位论文第Ⅱ页ABSTRACTThepaperhasstudiedunderthesteadyandrapidgrowthinChina'smacroeconomicsituation,China'saviationpolicyhasgraduallybecomecomparativelyrelaxed,andtheeivilaviationindustryisboundtoanunprecedentedopportu
2、nityfordevelopment.Thesituationwillbemoreintenseamongdomesticairlines.SouthernAirlinefacesopportunitiesandchallenges,SOthispaperincludeshowtochoosetherightstrategytOenhancethecoredifferencebetweencompetitivenessandhowtoachievearangeofissues.Thispaperholdsthatthetraditionalmicro-econom
3、iesanddescribed,aviationindustryisnotacompletelymonopolisticmarketSH'UCtU佗,butacompetitionmarketstructure.Rathercompetitioninthemarketshouldbeamonopoly.FortheaviationiudustryintheneweconomiceonditionscanbecompetitivewithalotoffeaturesU.S.airtrafficcontrolreformhasproventhispoint.InChi
4、na,theskyhasbecomeincreasinglyopen,andtherearesome10privateairlinesinoperation.Moreover,anincreasingnumberofforeignairlineseagertoenterChinatoseizethis[15yetnotfullydevelopedandhasunlimitedpotentialahugemarketundoubtedlywillbemorefiercecompetitioninChina'saviationindustry.Facedwiththe
5、currentsituationandformulatecorrectandeffectivedevelopmentstrategyisthemostpressingtaskforeachairline.Thispaperanalyzesthestrengthsandweaknesses,competitionenvironment,marketdemandsoftheSouthernAirlines.Weinsistthatservice-differentiationstrategyshouldbebuiltthatshouldSeI'Vetoenhancec
6、orecompetitiveness.First,drawonadvancedintemationalhubconstructionphilosophy,andactivelypromote”theGuaagzhou·8eijing”doublehub,throughthenetworkofflightsandscientificway,tOachieve”anytwopoints,andanytime”visitorssmoothly,convenienttransferservice.Secondly,establishcoordinationofdiffer
7、entservicesandhumanrcsouEeessystem,throughinternalmarketingsta正Satisfiedwiththestaffoftheworkenvironmentfullofenthusiasmandvitalityand,inordertoachievecustomersatisfactionpassengerservicesandenhancecustomerloyaltybyimprovingcustomersatisfaction.FInally,thecompanymustcontinuetOimplemen
8、tstan
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