中小软件企业实施战略联盟研究

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1、四川大学硕士学位论文中小软件企业实施战略联盟研究姓名：吉宏伟申请学位级别：硕士专业：技术经济及管理指导教师：安义中20030101中小软件企业实施战略联盟研究模型分析联盟间信任博弈，得出战略联盟中博弈双方可突破纳什均衡的前提与条件，接着分析了信任作为关系性租金产生源泉对联盟利益的影响，进而提出信任管理重点在信任管理的产生机制上。最后，分析广西中小软件企业现状之后，实证了广西南宁CC公司R&D战略联盟组建。扩大理论研究的外部效用是研究者致力追求的，但由于多方面原因，这一追求尚未尽如人意，且存有不足之处，例如，对于联盟的契约、协调、冲突、危机管理等方面尚欠缺，期望能在今后的研究中进一点完善。关键词

2、：中小软件企业；战略联盟：联盟设计：联盟管理四川大学硕士学位论文THERESEARCHoNSTRATEGICALLIANCEIMPLEMENTEDBYMIDDLE—冬MALL—SIZESOFTWAREENTERPRISESTechnologyEconomic&ManagementPostgraduate：JlHongweiTutor：Prof．AN、qzhongWiththeeconomicglobalizationandrapiddevelopmentofinformationtechnology，thecompetitionwithinsoftwarebusinessbecomesincr

3、easinglysevere，andthetwomainSUbiectsofexistenceanddevelopmentinevitablyareconfrontedtobyMiddle—Small～SizeSoftwareEnterprises(MSSSE)．whosebornweaknessdestinestosucharesultasdependingontheirownresourcescannotgrasptheagile--changingmarketopportunityandwhoconformtOtraditionalmodeandresultindiflicultdeve

4、lopmentindigitaltimes．therefore．itiSnecessarytosearchforaneworganizationmode，adaptingtonetworktimes，toconforminsideandoutsideresources．StrategicAlliance(SA)，asamodebasedoncorecompetencesofenterprises，Caneffectivelyrealizeorganizationmissions．Basedontheabovementioned，authorcombinesfieldsurveyandtheor

5、yanalysisandfinishesthedissertation．Themaincontentsofthisdissertationareasfollows：1．FromthebreakthroughofstrengthsandweaknessofMSSSE．thedissertationdrawsaconclusionthatMSSSEmustintroduceunconventionalorganizationmodeandrevealsaconceptiononSAimplementedbythem．nen．thecausesofformingMSSSESA(MSSSESAlfro

6、mtheviewofinside．outsideandtheory,wherebyAHPmodelisdesignedtoanalyzeadaptabilitybetweenSAmodeandMSSSE，madtestifiesSAisarightmodepromotingMSSSE．2．AimedatstrengthsandweaknessofMSSSE、thelifb—_cvcleofSAmodel，operationalframework、SApartnerselectionmodel．SAorganizationchoicemodelandaresystematicallydesign

7、ed．Firstly,SApartnerselectionmodelutilizesathree--stagestructure，resortstorelationshiptheory，fuzzyclustering，simpletargetevaluationandadaptivegeneticalgorithmandchoosesidealpartners．Secondly，SAorganiz