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1、上海交通大学硕士学位论文上海焦化有限公司经营战略研究姓名:夏迪晖申请学位级别:硕士专业:工商管理指导教师:黄沛20070128THEBUSINESSSTRATEGYRESEARCHOFSHANGHAICOKING&CHEMICALCORPORATION(大写,三号)(空三行)ABSTRACT(大写,三号)(空两行)(留四个字符空格)↓Alongwiththeacceleratingoftheintensifyingofmarketcompetition,thedomesticenterpriseshavesufferedgreatpressurefromthemarketsat
2、homeandabroad.Inordertoraisetheabilityofthecomplicatedandchangeablebothofdomesticandforeignenvironmentandtomeettheneedsofthemarket,moreandmoreenterprisesbegintolaystressonstudyoftheenterprisesbusinessdevelopmentstrategy.Theaimsoftheauthor'sstrategicstudyarehowtoputenterprise'sresourcestorati
3、onalandeffectiveuse,utilizetheopporunitiesreplytothethreats,conquertheweaknessesandexercisedallmystrength.raisethecompetitionofenterprisecoreandmaketheenterprisepowerful.NowthepolicyoftheShanghaiCoking&ChemicalCorporation(SCCC)areoftendevelopandadjustabletofacethepressureoftheenvironmentprot
4、ection、pinchoftherawandprocessedmaterialsandthecompetitionofthemainproducts.Inthispaper,adevelopmentofbusinessstrategyaboutSCCChavetobeputforwardonthebasisofthetheoryofstrategymanagementandcombiningtheobjectiverealities.Theauthortrytoanalyzethecokeandmethanoltrade,thepositionatthepresenttime
5、andtheseculartrendofthedevelopmentoftheSCCC,trytomakeaproposefortheselectionandimplementofthebusinessstrategyaboutSCCC.TherearesomevaluableofthereferenceforsomeOwn-statedenterpriselikeSCCC.Inthispaper,Therearesevenparts:Inthefirstpart,itmainlyintroducesthecauseoftheselectmaterialandthearticl
6、e'smaincontentandtheanalyticalmethod;makingabriefintroductionaboutSCCC.Thesecondpart,startingfromtheenvironmentalscanningoftheSCCC,introducingsometradeswhichcloselyrelatedtotheprofessionofCokeandMethanolfromthedevelopingsituationofthetradeatthehomeandabroad;describinginternalenvironmentofSCC
7、Cingreatdetailandgiveaomnibearingintroducefrommanagementsituation,salesituation,financialaffairs,technicalinformation,researchanddevelopment,computerinformationsystem,organizationalculture.Inthethirdpart,authormakesadetailedanalysisfromthecompetiti