上海烟草集团一体化战略研究

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1、’rT7098Z橇卫大学硕士学位论文(专业学位)学校代码：10246学号：033025093上海烟草集团一体化战略研究系(所X．管趣学院业：工商管理名：壬晓飞指导教师：隧明完成曰期：2005年4月26日033025093王晓飞上海烟草集团一体化战略研究AbstractThisthesisnotonlymadearelevantanalysisonthemacro—environmentofChina’STobaccoIndustryinaccordancewith4factorsinindustrialdevelopment：Economics，

2、Law,SocialCultureandTechnicalEnvironmentbutalsostructurallyanalyzedthecompetingenvironmentofChina’STobaccoIndustrythroughBaud’Sfivecompetitivestrengthmodel．Basedontheenvironmentalanalysis，thethesisconductedaresearchontheadvantages，disadvantages，opportunitiesandthreateningofSh

3、anghaiTobacco(Groups)CorpwithSWOTanalysismethods．BycombiningsupplyingstrategiesofSWOT,featureofChina’STobaccoIndustry-一independentoperatingmanagingstructuresresultedbylocalprotection---·--andtherealsituationsofShanghaiTobacco(Groups)Corp，theauthorproposedShanghaiTobacco(Group

4、s)CorpshouldCalTyoutacomprehensiveintegrationstrategyinthespecialIndustrialenvironmentatpresent．ShanghaiTobacco(Groups)Corpmustaccentsolvingthe3problemsfacedbytheenterpriseduringitsdevelopmentthroughcomprehensivelypracticingtheintegrationstrategywhichconformstothecharacterist

5、icsoftobaccoindustry：1．tosolvethesteadysupplyofrawandsupplementarymaterialsincigarproductionthroughbackward—integrationstrategy；2．tosolvetheoutputupgradingandthestrategiclayoutoftheindustrythroughhorizontal-integrationstrategy；3．tosolvetheintegrationofandcontroloverchaingroup

6、clientsandtheintensiveoperationofnon-cigarcommoditiesthroughforward-integrationstrategy；CenteringonShanghaiTobacco(Groups)Corp．'Sproblems，thethesis，byemployingrelevantstrategictheoriesputforwardseveralspecificproposalsintegratingtheoryandpractice．Besides，itconcludedSTC’Sappli

7、cationoftheintegrationstrategyandpointedoutsomesubsequentproblemsforfnrtherresearch．Inthissense，thisthesisprovidedpracticalguidelinesforShanghaiTobacco(Groups)Corp．initsansweringtothedevelopmentoftobaccoindustryintheglobeandthereformof“separation—of-industry-and-commeme’’inth

8、ecountry,inchoosingthestrategyfitfortheenterprise．informingcompetiti