北京首都旅游股份有限公司电子商务战略研究

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1、国内图书分类号：国际图书分类号：西南交通大学研究生学位论文北京首都旅游股份有限公司电子商务战略研究年级：至QQ墨堡姓名：蒸墅申请学位类别：亟±专业：王直筐理(丛量△2指导老师：金湮量!』麴援二零零七年四月西南交通大学硕士研究生学位论文第u页Abstractncimplicationofinformationtechnologyineverydepartmentofeconomyhas，somehow,changedthefunction,theimplicationinthetouristindustryhasledto’theinformatiz

2、ationofitself,especiallyinthedevelopmentofthetourismelectroniccommerccandtherebuildofthetourismstructures．Naturally,thetouristindustryidfitfortheelectronicbusinessthankstothe10ngdistance，manytimesandsmallvolumeintradeofthetourism．Electroniccommercchaschangedthecompetefoundatio

3、nsoftourismfromtheenterprisestoprofessionsevenworldwideInformationtechnologyisprogressingquickly,thenumberofInternetusersisincreasingsharplyandthesituationsoftourismelectronicisimproving,however,comparedwiththewcsteillcountries，Chinastillhasalongwaytogo．ToimproveabigAsia-widet

4、ourismcountryinaworld-wideone，weshouldcatchthechancestodevelopthetourismelectronicbusiness．BasedonthecaseoftheBeijingCapitalTourismCompanyLimited，thisthesisresearchesinthepresentandthetrendofthetollIismindustryandthedevelopmentofthetourismelectroniccommercc，analyzesthemacroenv

5、ironment,professionalenvironmentandthecompetitiveenvironment，thenmakesastrategicconclusion,andistoofferanexampleforthewholeindustry’Sdevelopmentontheelectroniccommerce．Amongallthetollrismcompanies，theBeijingCapitalTourismCompanyLimitedOWnSsomerepresentativeness．Asapubliclisted

6、companyinchina,itisfairlystandardizedOncompanyadministrationandfinancialmanagementanditalsoengag∞inconstituentprofessionssuchastouristagents，scenicspotshotel,ete．Ithasalrcadydevelopedontheelectroniccoiulnercc．Thethesisconcludes8evcnchapters：Chapter1and2arestrategicmanagementth

7、eoryandthemainmeansofresearch．Chapter3ThreeintroducesthebasicciremnstanccsofBeijingCapitalTourismCompanyLimited．Chapter4to6areanalysesthemacrocnvironment，thedevelopmentandthecompetitionofelectroniccomiuercce，ChapterSeven西南交通大学硕士研究生学位论文第1Ⅱ页concludesthedevelopmentstrategiesofBei

8、jingCapitalTourismCompanyLimitedanditssafeguardofimplement．Ke