广州老年旅游市场营销策略研究

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1、西南交通大学硕士学位论文广州老年旅游市场营销策略研究姓名：温凌飞申请学位级别：硕士专业：工商管理指导教师：陶莹20080915西南交通大学硕士研究生学位论文第1I页Abstract、矾tllthedevelopmentofeconomyandsociety,theageingofpopulationisgrowing,andagingsocietywillbecomethedestinationofallthecountries．珊latthegovernmentandthewholesocietyhavetodoisto

2、developtheageingindustriesandthusmeetthegrowingneedsoftheelderlyinmaterialandspirit．Playinganimportantpartintheageingindustries，thetourismindustryhasabroadmarket,butithasnotyetdevelopedfullytokeepupwiththedevelopmentofeconomyandsocietyatpresent．nlemainmasonisthatt

3、hegovernmentandtheenterpriseshaven’tpaidenoughattentiontoitandtheobstaclesinsystemsandmarketdevelopmentarestillexisted．111eessentialcontradictionsoftheseniortouristsliebetweenthedemandandsupplyofthetourismproducts．Itisbelievedthatexpandingthetourismmarketingisthek

4、eytothisproblem．Situatedinageingsociety,basedonthetheoriesofmarketingandmanagement，丽tllempiricalresearch,aseriesofmarketingstrategiesinGuangzhouseniortouristsmarketaleincludedinthispaper,wherethesituationoftheageingpopulation,themarketingopportunities，theenvironme

5、ntandtheexistedproblemsoftheseniortouristsmarketandthecharacteristicsoftheseniorconsumptionareanalyzedaswell．Ⅲspaperhasarrivedatthefollowingconclusions．First，theseniortouristsisamarketwithhugepotentialities，andtheseniortouristsenterprisesfirefacingbroadprospects．H

6、owever,thedesireofconsumptionoftheseniorneedsarousingandinstructing．Second,theseniortouristsenterprisesmustattachimportancetothedevelopmentofmarketingtools，inparticulartheproductandthesalechannelstrategies，that’Stosay,thedesignandinnovationfortheseniortouristsprod

7、uctisallimperative，andastheproductdistributionchannels，theseniorservicesorganizationsmustbegivenenoughconcern．TheseconclusionsCanhelpthetouristsenterprisestounderstandtheseniortouristsmarketproperly,SOastomakeorimprovethemarketingstrategiesbasedontheactualsituatio

8、n．Therefore，thispaperCanofferacertainreferenceguidetodevelopandexpandtheseniortouristsmarkettosomeextent。Keywords：Seniorindustries；Touristsindustry=Seni