国际工程项目投标决策研究

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1、山东大学硕士学位论文国际工程项目投标决策研究姓名：徐杰申请学位级别：硕士专业：工商管理指导教师：王兴元20060406山东大学硕士学位论文ABSTRACT1knewt11iIlk血gandmethodwasputforwardtomaketenderingdecisionaccordingtothecharactersoftenderingaftertheanalysisoftheoryandmodels．Itdividesthetenderingdecisionintotwophases，projectsse

2、lectingandbiddingdecision．Thewholethesisisspreadfromthesetwophases．Thetenderingdecisionforinternationalprojectisaverycomplicatedprocess．anditcomesdowntomanyfuzzyfactors．ThispaperappliesthefuzzyintegrationjudgmentmethodwithAHPmethodtochoosethebiditem，anditefe

3、ctivelyimprovethemethodofthebiddecision-making．Thepaperhasalsodissertatedsystematicallythecomposeandcalculationofbiddinganddiscussedprimarilythebiddingstrategyandtechnique，inwhich,expectedprofit_一．0neofthedescribedstrategiesisspeciallystudiedtodeterminethebi

4、ddingpricebyfacingdiferentc瓣sofcompetitorsSOastonotonlywinthebid,butalsoachievetheobjectivedecidedinthepre-bidpolicymaking．BiddingdecisionproblemsarehighlyunstructuredandarecommonlybaseduponintuitionandpastexpclJence．Thispaperpresentsacase-basedreasoningbidd

5、ingdecisionsupportsystem．ItsolvesnewproblembymatchingagainstsimilarproblemsthathavebeenencounteredandresolvedinthepastThissystemhelpscontractors、撕ththedynamicinformationvaryingwitllthespecificfeaturesofthejobandthenewsituationandremediesthelimitationofrule-b

6、asedexpertsystem．Theframework,operationalprocedureandkeytechnologyareexplainedindetail．ThethesispointsOutthebiddingdrawbacksofourcountry'sengineeringcompanyandputforthseveralproposalsaboutimprovingtheaccuracyandreasonabilityofthebiddingtoourengineeringcompan

7、yinconnectiontothedevelopingtrendsofthefuture．’Finally,inordertodemonstratetheapplicationofthetenderingdecisionbyanalysisofpre—bidpolicy-makingandstrategyofbidding,觚exampleofprojectperformedinSouthenAsianiswelldescribedtoshowthatthispaperisbeneficialtoenterp

8、riseswhosebusinessinvolvingininternationalengineering．KeyWords：InternationalProjectBiddingFuzzyComprehensivevaluingCase-basedReasoningDecisionSupportSystem5山东大学硕士学位论文第一章导论1．1研究的背景和意义国际工程承包是一项综合性