大学生对旅游移动商务态度的实证研究

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1、中国海洋大学硕士学位论文大学生对旅游移动商务态度的实证研究姓名：夏中朝申请学位级别：硕士专业：旅游管理指导教师：方百寿20090601EmpiricalstudyonmeuniVersitystIJdents’attitlldetomobilecommercetourismAbstractWitllt11e、ri舒，rousdevelopm∞toftOuri锄mdl塔ny’ollrt0谢锄illd璐仃yh舔即t刊anew弧，ourt01lrismmafketpres饥tSanewdeVelopm即tt饥dency0fpolpularto谢锄c

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6、nt∞tonmobileco删merce镌Velofunivers酊studeIlts，t骼tsofhypoth嚣is0ntheinn玳舡cef．actors8_boutmobilecc衄mefoe仃avelaccordiIlgtothef豁ultsoff．actoranalysis锄d0t'tai硒他蛐lts(chaptcrIV)．FiIlally吐lethesisobtainssomeconclusi∞bing伽nle托跚ltsoftlle托杈组rch(chapt盯V)．T1le他跚1tSshowⅡlats咖e白cto培such弱pe删V

7、eduse如111ess，percciVedse训坝肼氍：eiVedcost，perceivedtourismactiviti懿，perceivode勰eofllse锄dpc犯eivodt洲smser讥c嚣abouttheplercepti蚰ofmobilecommercetourismhavesi呈皿ificantiIlnuenceon吐leattimde觚din锄ti∞ofmobilecommerce，andperceptionofusemlne路isadomin锄tfIactor．TheattitIldeOfmobilec‘mlmerc

8、零仃avelhassi鲷ific锄tiIlnuenceontheuseofmobilecom衄愀．Themorcpositive，tllemome鹊ilymey、析