现代企业营销风险管理理论与应用

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1、簿嚣蠲藜礤。螂盯麓⑧天洋大謦博士学位论文誓啊啊嘎嘲

2、强■翔■IO]i一级学科：管理科学与工程学科专业：管理科学与工程作者姓名：李强指导教师：汪波教授天津大学研究生院ABSTRACTWithadvancementofeconomyglobalizationandinformationdegreeandChinahadjoinedthewofldTourismOrganization(WTO)器itseconomydurativehi曲-speecldevelopment；themarketingcompetitionbecomesll

3、lori，andmorescorching．Enterprisesal-eupllgaillstnotonly11Unlerou8domesticc舱mt,etitorbutalsooV粥e龉MultiNationalCorporation(MNC)．11∞aaterpriscs’operationriskisgraduallybroughtpeople’sattention．Furthermore，themarketeconomyisindevelopingphaseinChinai,themarketcreditsystemis

4、notperfect，andthecreditlevelislOW，theextemalmarketenvironmentisdisordered。anthesemakeenterpri螂facemo∞tmeertainty．AttheSal'netime．theresearchandpracticeOilmarketingriskmanagementhavemuelablanknessandscarcityinacademiaandenterprisesindlinacompareswithdevelopedcountry．n呛q

5、ualitativeanalysisismolestudiedthanquantitativeanalysis．Soit’sverynecessarytostudytheoryandmethodofmarketingriskmanagementthatfitourcountrybycombiningwithmarketingriskofenterprisesinChina．Basedonuri'hemarketingriskstudyofTiaIljin．SteelPipeLtd．”，thisdissertationputsforw

6、ardprinciplemodel，three-dimensionalstochasticmeltsuremodel，toanalyzemarketingriskinacreativewaywimtheorycontactingpractice．AttheSalnl≥time,thetheoryofblindfaultlacewasappliedinmarketingriskevaluation．11lequandtativeproblemofmarketingriskmanagementformodemenmlniseswasst

7、udiedsystemically鹪follow．(1)Undertheeonditiomofmarketingtheorydevelopingrapidlyandpolarization，itisstudiedformodementeroriscshowtoestablishedasetofperfectmarketingriskmanagementsysteminordertoadvanceasetofmanagementofmarketingriskineludeingwholeprocessofriskidentificat

8、ion，evalution，alarmandcontr01．(2)ThefoundationandnleasurlBproblemofquantitativemodelforenterprisesmarketingriskWaSresearched．皿einstructionalprincipleofriskqualtifieationandthebaslefl"flllleofquantitativemodelfoundationW'el℃studied．Andthethree-dimensionalstochasticmclts

9、ul'emodelisputforwardformarketingrisk，underwhielatoestablishquantitativeprincipleandmethodofriskidentification．evalut