鲜活农产品流通模式与流通效率的实证研究

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1、AbstractWitlltherapiddevelopmentofmodemscienceleadingbyinformationtechnologyandincessantprogressofsocialeconomy,theconsumptiondemandoff．reshagricultureproducthasbeenchangeddrastically．Duetonotbeabletoadapttothetransformationofconsumptionmarket，雠Shagriculturalproducttra

2、ditionalcirculationpattemhasbeenoneofthebottlenecksoftheagriculturaleconomy．Thedevelopmentoffreshagriculturalproductsupplychainmanagementmodeprovidesthenewsolution．Thisdissertation，onthebasisofthesummarizationoffronttheoreticaboutmicroeconomics，managementscience，econom

3、etrics(suchasdataenvelopmentanalysis)，afterwereviewedthecirculationpropertiesoffreshagriculturalproductscirculationmode，analysestheobstacleandcorrespondcountermeasuresofevolvementprocessonsupplychainmanagementcirculationpatterntakingtheplaceoftraditionalcirculationpatt

4、ern；andthenquantificationallystudiescirculationefficiencyoftwokindsofcirculationmodebydintofdataenvelopmentanalysismodel；finallypresentaninnovativecirculationmodeoffreshagriculturalproductsonthebasisofsupplychainmanagementtheorybyintroducinggreensupplychainmanagementth

5、eory．Themainconclusionsthatreachedinthisdissertationlistedasfollowing：1．Thisdissertationthinksthatitwouldbeaninevitabletrendthatsupplychainmanagementcirculationpattemtaketheplaceoftraditionalcirculationpattembyanalyzingcirculationpropertiesandpresentsituationoffreshagr

6、iculturalproductscirculationpattern．2．Thisdissertation，onthebasisofgametheory,studiesobstaclemechanismofevolvementprocessoffreshagriculturalproductscirculationmode，presentsthreekindsofgovernmentcountermeasures：governmentregulating，societyruleandgovernmentallowancemecha

7、nism；andfinallyquantificationallyfiguresoutunitpriceallowanceminimumbyuseofproductdifferencemodelanddispersedynamicssystemmodel．3．Bystudyingcoordinationmechanismoff诧shagriculturalproductcirculationpattern，thisdissertationthinksthataheadofdeliverytime，credibilityofdeliv

8、ery,productprice，productquality,productsafetyandsuppliers’logisticslevelarethekeyfactorsoffreshagriculturalproductsup