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ID:36376371
大小:3.29 MB
页数:70页
时间:2019-05-10
《提高物流企业顾客价值创造和传递能力的方法研究》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、西南交通大学硕士学位论文提高物流企业顾客价值创造和传递能力的方法研究姓名:田方申请学位级别:硕士专业:物流工程指导教师:晏启鹏20080501西南交通大学硕士研究生学位论文第Ⅱ页AbstractJudgingfromthecurrentdevelopmentofChina。slogisticsenterprise,mostlyofthemarcchangedfromthetraditionaltranspoa,warehousingandfreightforwardingenterpriseswhicha
2、lwayshasasinglefunctions,andthemanagementlevel,technicalstrengthandscopeofserviceshasnotbeenimprovedonquality,andmanycompaniesarestillrelyingonoverloadingandlow-pricedcompetitiontomaintaintheirlivelihood.AsChina’sfurtheropeningupinthefieldoflogistics,fore
3、ignlogisticsgiants.haveenteredChina,thedomesticlogisticsenterprisesarefacingseveresituation.HowcanChina’slogisticsenterprisesstandinthefiercecompetitioninthemarket,improvingcustomervaluecreationandtransferringcapacityisoneoftheanswers.Thispaperstartedfrom
4、theanalysisoflogisticsenterpriseswiththestatusandthetheoryofthevalueofcustomerresearchresults,foundthatthecompetitiveadvantagesoflogisticsenterprisesliesincustomervalue,andhowtocreateandtransferoutstandingcustomervalueisanurgentneedOiltheissue.Inthispaper
5、,thewayofcustomervaluecreationoflogisticsenterpriseswasfirstlyanalyzedfromthetwoaspectofperceivedbenefitsandperceivedsacrifice,andthestructureofperceivedbenefitsandperceivedsacrificebasedonthecharacteristicsoflogisticsenterpriseswasresearched,thesolutions
6、weregivenonebyoneatthesametime,thenstudiedtheparadoxproblembetweenservicequalityandcostandthenthemothedsystemabouthbwtoimprovethecapacityofcustomervaluecreationwasestablished.Secondly,servicequalitygapmodelwasusedtoanalyzethegapmayoccurwhenthelogisticsent
7、erprisestransferringvaluetocustomers,solutiontoimprovecustomervaluetransmissioncapacitywasgivenfromthetwoperspectivesfrommarketingstrategy:andinternalmanagement.Finally,theeffectofthemethodwastestedbyevaluatedthecustomersatisfactionandcustomerloyalty.Mean
8、while,thecustomersatisfactionevaluationindexsystemwasestablishedaccordingtotheservicescontentoflogisticsenterprises,andthecustomersatisfactionwasevaluatedbythetoothedoffuzzy西南交通大学硕士研究生学位论文第1II页evaluationattheendofth
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