核工业四一六医院的发展战略研究

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1、西南交通大学硕士学位论文核工业四一六医院的发展战略研究姓名：董延武申请学位级别：硕士专业：工商管理指导教师：覃蓉芳20080901AbstractAlongwiththedeepeningofChina‘Seconomicsystemreform，reformofthemedicalsystemalsohasmanyyearsofexploration，despitethegovernmentfinallyconcludedthat拜Reformofthemedicaltofailure”，butmarket-oriente

2、dfe‰sirreversibledirection．Hospitaliscurrentlyfacingacomplexandever．changingeconomic，social，political，scientific，technological，legalandethicalenvironment．Tothesurvivalanddevelopmentofhospitals，heymustclearunderstandingoftheneedoftheirownstrengths，weaknesses，opportu

3、nitiesandchallengesbyusedtothinkingofthestrategicmanagementofthehospitalmanagement。However,duetohistoricalandinstitutionalreasons，thecurrentmedicalinstitutionshavelong-standingemphasisonstrategicmanagement，orsimplydonothaveenoughstrategicmanagement．Thisarticlehasac

4、hoiceofoneaGrade2Ahospitalofnuclearindustryasastrategicmanagementofthe416hospital．UnderthecircumstancesofChina’Scurrenthealthreformprogramuncertaintyexists，thispaperstudiesandexploresmedicalserviceagenciesinhowtoaccessthecapacityofsustainabledevelopmentatthecomplex

5、andvolatileenvironment，whichmanymedicalinstitutionshavesignificancepractices．SWOTmatrixusedinthisarticleisveryapplicabletothismodeofanalysis，ontheonehandweprocessopportunitiesandthreatanalysisafterfacingpoliticalandlegal，economic，social，cultural，technologyenvironme

6、ntandtheindustrystructureoftheExternalenvironmentat416hospital，theotherhandonhospitalquality，marketingability，fmancialmanagement，organization，personnelandmanagementinformationsystems，suchastheintemalenvironmentwithintheadvantagesanddisadvantagesoftheanalysis，eventu

7、allyworkedouttothehospitalPracticalStrategicProgramfor416hospital．Thisarticleistheorganiccombinationoftheoryandpractice，thetextofuseofthestrategicanalysisandstrategicmanagementtheoriesandideasshouldbewithacertaindegreeofuniversalityandrelevanceanditsdevelopedguidan

8、ceandreferenceforotherhospitals。Keywords：Hospitals，StrategicManagement，SWOTmatrix，Hospitalinformationsystern．西南交通大学学位论文版权使用授权书本学位论文作者完全了解学校有关保留、使