Unit 1 Advertising Project 1 课件

《Unit 1 Advertising Project 1 课件》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、Unit1AdvertisingProject1课件Lead-inFromthetwogroupsofpictures,wecanseethatadscanbeseeneverywhereandtheyareplayingaveryimportantpartinourdailylife.ComprehensionListenandunderstand1.Whatisanadcampaign?2.Whatmediacanyouuseinanadcampaign?3.Whatquestionsshouldwefirstconsider?Anadcampaignisanorganizedprogr

2、ammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience.Wecanusedifferentkindsofmedia,includingnewspapers,magazines,televisions,billboards,mailing,etc.1.Whoistheaudienceforyouradcampaign?2.Whatdoyouwantyouradcampaigntosay?3.Howdoyoureachyouraudience?Tobuildanadc_________StepOne*haveacl

3、earg____andt_____audienceinmind;*doalittler_______andyoucanc_____rightm______fortherightpeople.StepTwo*gatheri_________fromyourresearch;*Itisimportanttoalwaystrytoa_____tothewayTheaudiencewillr_____.StepThree*usedifferentm____togetyourmessagea_____*decidewhata________youwanttousetor_____youraudienc

4、e.ampaignoalargetesearchreateessagenformationppealeactediacrosspproacheachReadingfordetailedinformation:MainideaofeachparagraphPara.1Para.2Para.3Para.4thedefinitionofanadcampaign/whatanadcampaignmeansthetargetaudienceandhowtodeterminethetargetaudiencewhattheadcampaignsayshowtoreachthetargetaudience

5、ReadandunderstandWhyisanti-smokingchosenasthesubjectoftheadcampaign?2.Whatisthemainaimoftheanti-smokingcampaign?Everyyearmillionsofpeoplearoundtheworlddieduetosmoking,whichcausesgreatdamagetothewelfareofthepeople.TherearehugenumbersofsmokersinAsia.Themainaimistodiscourageyoungpeoplefromsmoking.Read

6、andunderstand3.Howcanhigh-schoolteenagersbeconvincednottostartsmoking?Wewilleducatethemaboutthebadeffectsofsmokingandhowsmokingaffectsthosepeoplesurroundingthem.Wewillshowhowsmokingisnotcoolorattractive,etc.LanguageFocusesUsefulwordsandexpressionsreachhavesth.inmindfigureoutemploydetermineinadvance

7、appealtoreactcareaboutbeconcernedwithpersonallyget…acrossputtogetherUsefulwordsandexpressionsduetopoisonouschemicalslungcancerdiscourage…from…convinceurgegiveupinform…about…shock…into…relatedtoHomework1.Fin