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ID:36356340
大小:3.20 MB
页数:71页
时间:2019-05-10
《天鹅集团粘胶长丝营销策略研究》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、§丽l篡工程硕士学1:_^啪_j:illIlljd啷ILII
2、jM¨I啊领域:三些三堡作者姓名:蔓墨指导教师:!皇羞!!企业导师:堕里壁亘;津+±Ⅻe4镕ABSTRACTThethesisdeeplyanalyzedsuchinfluencefactorsastheenvironmentandresourcesthatBaodingSwanGroupispresentbymodemmarketingtheoryandenterprisestrategicmanagementtheory,incombinationwithinternationalanddomesticviscosefila
3、mentindustrypresentsituationanddevelopmenttrend.Itestablishedthegroup’stargetmarketanddefinesthefuturemarketingcombinationstrategythroughmarketsegmentsandmarketdemandforecastofviscosefilamentThethesishasfirstintroducedtheBaodingSwanGroupofmarketingstrategyimportantment,describedthepresentsituation
4、onBaodingSwanGroup.Takingadvantageofmodemmarketingtheoryandenterprisestrategicmanagementtheory,thetextanalyzedsuchmaeroscopiealenvironmentsaspoliticalandlawenvironment,economicenvironmenLsocialenvironment,scientificandtechnicalenvironmentthatthemethodofPESTisinBaodingSwanGroup,alsoitadoptfivestren
5、gthmodelofPottertoanalyzeandcomparewiththecompetitors,suppliers,distributorsandpotentialcompetitorsandsubstitutes.AdoptSWOTmethod,thetextmadefurtheranalysesofthestren昏h,weakness,opportunityandthreattothecompany.Onthebaseoftheabove,taldngtheexampleofarchitecturalformarketsegments,thetextsetupthepre
6、dictionmodelofChinaviscosefilamentbyusingtheoperationresearchtheory,andpredicttheviscosefilamentdemandforthenextfouryears,establishedgoalmarketofenterpnses.Intheend,thetextputforwardthemarketingcombinationstrategyonprice,product,place,promotionandthespecificprecautiononBaodingSwanGroupmarketingpol
7、icyandcontr01.Keywords:viscosefilamentindusta:yenvironmentanalysismarketsegmentsdemandforecaStmarketingstrategy独创性声明本人声嘎所呈交的学位论文是本人在导师指导下进行的研究工作和取得的研究成果,除了文中特别加以标注和致谢之处外,论文中不包含其他人已经发表或撰写过的研究成果.也不包含为获得..鑫垄盘鲎或其他教育机构的学位或证书而使用过的材料。与我一同工作的同志对本研究所傲的任何贡献均已在论文中作了明确的说明并表示了谢意。学位论文作者签彳月刀臼学位论文版权使用授权书本学位论文作者完全
8、了解基垄盘鲎有关保留、使用学位论文的规定。特授权叁壅盘鲎可以将学位论文的全部或部分内容编入有关数据库进行检索,并采用影印、缩印或扫描等复制手段保存、汇编以供查阅和借阅。同意学校向国家有关部门或机构送交论文的复印件和磁盘。(保密的学位论文在解密后适用本授权说明)学位擞储躲舷导师躲签字Fl啪磊珈日、罗荡灸签字眺即聋/少日第一章绪论第一蕈绪论中国粘胶长丝行业经历了50多年稳定发展期,在竞争同趋激烈,优胜劣汰不断深化过程中,加速
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