博弈视角下的网络产品与服务定价问题研究

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1、江苏大学博士学位论文博弈视角下的网络产品与服务定价问题研究姓名：盛永祥申请学位级别：博士专业：系统工程指导教师：杨卫国20081205江苏大学博士论文：博弈视角下的网络产品与服务定价问题研究网络的利润情况以及在进入遏制、接纳下的定价分析，最后对代码共享与否的防降价均衡的票价和利润展开分析。6．在银行服务定价方面：首先通过建立银行帐户收费的防降价模型，推导出计算公式，并通过对镇江市商业银行抽样调查的方法推算出存款帐户和贷款帐户的转移成本经验估计；然后分析了银行利用ATM展开竞争的收费模型；最后分析了商家和买家对不同支付媒介的选择排序，得出了在不同交易

2、额条件下的不同支付媒介的均衡。关键词：网络产品；网络服务；外部性；转移成本；定价ⅡABSTRACrABSTRACTWiththeriseoftheinteracteconomyandthedevelopmentofelectroniccommerce，thetraditionaleconomicstructurehaschangedalot．Choosingthereasonablepricesofnetworkproductsandserviceshasbecomethekeyissuesonthenetworkofeconomicdevelop

3、ment．Thereareawideofvarietyofnetworkproductsandservicesandalotoffactorsaffectthepricesofthem．ThisdissertationcaN'iesontheresearchofthepricingissuesfromthebasicunitofanetwork—computerhardwareproducts，andthebasicensuringunitfunctionalnetworkproducts—computersoftwareproducts，thes

4、upportingnetworkplatforminfrastructure—telecommunicationsservices，thenetworkproductoftheneedtoinstallhome—CableTV，thenetworkservicefixedlocation—airtransportandthenetworkservicewhichcanbeinstalledhometobeservicedandalsobefixedlocations-thebank,mainlyfocusingoncompatibility，and

5、externalityandhetransferringcost、历mthegametheory．Themaincontentofthedissertationandcontributionsareasfollows：1．Inthepricingofcomputerhardware：Thedissertationresultsfromthepointofviewoftheexternalnetworkandthetransferringcost，mainlystudiescompatibilityhowtoaffectprice，profits，c

6、onsumerutilityandsocialwelfare．Thestudymainlyconcentratesintheexclusivemonopoly，aduopolystructure，andcomplementaryproductsinthemarketforthehardware．2．Inthepricingofcomputersoftware：Thedissertationfirstanalyzestheeconomiccharacteristicsofsoftwareproductsandtheproducingprinciple

7、s，andthenanalyzestwotypesofmeansofsoftwaredecisionunderthecompatiblesoftwareandtheincompatiblesoftwareandatlastanalyzesthesoftwareproductpricingandmarketsegmentationapproachandsoftwareprotectionissues，andresultsinthesoftwarecompanyusingdifferentprotectionstrategiesunderdiffere

8、ntcircumstances．3．Inthepricingoftelecommunicationsservices：Th