(商务科技)广告数据分析公司eyeblaster的PPT案例

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1、ActionableAnalyticsPresentedby:First-nameLast-name●title●2ndFebruary2008EyeblasterAnalyticsEBOrange246/137/51EBGreen52/70/13EBGray161/161/161EBYellow255/200/40250/196/153153/162/134208/208/208255/227/147PrimarycolorsLighttint123/69/2626/35/781/8181128/100/20D

2、arktintTOP10Userinterfacesof2008AgendaIndustryChallengesEyeblasterAnalytics–KeyComponentsCampaignMonitorOne-clickReportingReportGeneratorCustomReportBuilderPlug-inforExcelDataFeedsServicePainPointsOverwhelmingamountandvarietyofdataHardtodrawqualityconclusions

3、Multi-channelcampaignsOfflinevsonlineDigitalchannels(search,display,mobile)AdservingplatformsDisparatereportingsystemsEyeblasterAnalyticsMakingdataactionableMetricsforrealbusinessobjectivesReliabilityTOP10Userinterfacesof2008MakingDataActionableCampaignMonito

4、rReportGeneratorPlug-inforExcelDataFeedsServiceOne-clickReportingCustomReportBuilder&ServiceROICostConversiontagsMetricsforBusinessObjectivesDeliveryImpressionsClicksUniqueSite/PublisheroverlapEngagementDwellInteractionExpansionVideoplaybackSiteOverlapAccurat

5、elymeasureuniqueusersbyeachpublisherWhendopublishersoverlaptodelivermultipleimpressionstosameuserCheckyourmediabuy:whichpublisherisoverlappingwithwhichBacktoMetricsslideDwellTimeGobeyondinteractionBuildbrandmomentsMeasurebrandengagementWhatisDwellTime?average

6、numberofsecondstheuserengagedwiththeadincludingmouse-on-ad,userinitiatedexpansion,userinitiatedvideo&timedcustominteractionHowitWorksBacktoMetricsslideDayoftheweek*Weekdays(Mon–Fri):62Sec.Weekends:(Sat–Sun):52Sec.Onaverage,weekdayDwellTimeis10secondslonge

7、rthanweekends*1minHewlettPackard:20082minAmazingexecution.Clearcallstoactionandlovethe3Deffects.Havenotseenanadunitlikethisbefore.HatsoffEyeblasterandkudostoGoodby,.Isthereanythingyoucannotdo?DigitalDesignProfessional“”MakingDataActionableCampaignMonitorRepo

8、rtGeneratorPlug-inforExcelDataFeedsServiceOne-clickReportingCustomReportBuilder&ServiceCampaignMonitorCampaigninsightsinrealtimeAt-a-glancemonitoringofkeycampaigndataBacktoSolutionsslideC