广告数据分析公司eyeblaster的案例

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1、ActionableAnalyticsPresentedby:First-nameLast-name●title●2ndFebruary2008EyeblasterAnalyticsEBOrange246/137/51EBGreen52/70/13EBGray161/161/161EBYellow255/200/40250/196/153153/162/134208/208/208255/227/147PrimarycolorsLighttint123/69/2626/35/781/8181128/100/20DarktintTOP10Userinterfacesof2008AgendaIn

2、dustryChallengesEyeblasterAnalytics–KeyComponentsCampaignMonitorOne-clickReportingReportGeneratorCustomReportBuilderPlug-inforExcelDataFeedsServicePainPointsOverwhelmingamountandvarietyofdataHardtodrawqualityconclusionsMulti-channelcampaignsOfflinevsonlineDigitalchannels(search,display,mobile)Adser

3、vingplatformsDisparatereportingsystemsEyeblasterAnalyticsMakingdataactionableMetricsforrealbusinessobjectivesReliabilityTOP10Userinterfacesof2008MakingDataActionableCampaignMonitorReportGeneratorPlug-inforExcelDataFeedsServiceOne-clickReportingCustomReportBuilder&ServiceROICostConversiontagsMetrics

4、forBusinessObjectivesDeliveryImpressionsClicksUniqueSite/PublisheroverlapEngagementDwellInteractionExpansionVideoplaybackSiteOverlapAccuratelymeasureuniqueusersbyeachpublisherWhendopublishersoverlaptodelivermultipleimpressionstosameuserCheckyourmediabuy:whichpublisherisoverlappingwithwhichBacktoMet

5、ricsslideDwellTimeGobeyondinteractionBuildbrandmomentsMeasurebrandengagementWhatisDwellTime?averagenumberofsecondstheuserengagedwiththeadincludingmouse-on-ad,userinitiatedexpansion,userinitiatedvideo&timedcustominteractionHowitWorksBacktoMetricsslideDayoftheweek*Weekdays(Mon–Fri):62Sec.Weekends

6、:(Sat–Sun):52Sec.Onaverage,weekdayDwellTimeis10secondslongerthanweekends*1minHewlettPackard:20082minAmazingexecution.Clearcallstoactionandlovethe3Deffects.Havenotseenanadunitlikethisbefore.HatsoffEyeblasterandkudostoGoodby,.Isthereanythingyoucannotdo?DigitalDesignProfessional“”MakingDataActionable

7、CampaignMonitorReportGeneratorPlug-inforExcelDataFeedsServiceOne-clickReportingCustomReportBuilder&ServiceCampaignMonitorCampaigninsightsinrealtimeAt-a-glancemonitoringofkeycampaigndataBacktoSolutionsslideC