《英语战略分析》ppt课件

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1、Chapter6战略分析与选择StrategicManagement:Concepts&Cases8thEditionFredDavid1ChapterOutlineTheNatureofStrategy&ChoiceAComprehensiveStrategy-FormulationFrameworkTheInputStage2ChapterOutline(cont’d)TheMatchingStageTheDecisionStage3--Establishinglong-termobjectives--Generatingalternativ

2、estrategies--Selectingstrategiestopursue--Bestalternative-achievemission&objectivesNatureofStrategyAnalysis&ChoiceStrategyAnalysis&Choice4VisionMissionObjectivesExternalauditInternalauditPastsuccessfulstrategiesStrategyAnalysis&ChoiceAlternativeStrategiesDeriveFrom--5StrategyAn

3、alysis&ChoiceGeneratingAlternatives--Participationingeneratingalternativestrategiesshouldbeasbroadaspossible6战略制定综合框架Stage1:输入阶段Stage2:匹配阶段Stage3:决策阶段7战略制定综合框架InternalFactorEvaluationMatrix(IFE)ExternalFactorEvaluationMatrix(EFE)CompetitiveProfileMatrix(CPM)Stage1:输入阶段8Stage

4、1:TheInputStageBasicinputinformationforthematching&decisionstagematricesRequiresstrategiststoquantifysubjectivityearlyintheprocessGoodintuitivejudgmentalwaysneeded9战略制定综合框架SWOTMatrixSPACEMatrixBCGMatrixIEMatrixGrandStrategyMatrixStage2:匹配阶段10Stage2:TheMatchingStageMatchbetweeno

5、rganization’sinternalresources&skillsandtheopportunities&riskscreatedbyitsexternalfactors11Stage2:TheMatchingStageStrengthsWeaknessesOpportunitiesThreatsSWOTMatrix12SWOTMatrixStrengths-Opportunities(SO)Weaknesses-Opportunities(WO)Strengths-Threats(ST)Weaknesses-Threats(WT)FourT

6、ypesofStrategies13SOStrategies利用优势来把握机会SOStrategiesStrengthsWeaknessesOpportunitiesThreatsSWOT14WOStrategies利用机会克服劣势WOStrategiesStrengthsWeaknessesOpportunitiesThreatsSWOT15STStrategies利用优势回避威胁STStrategiesStrengthsWeaknessesOpportunitiesThreatsSWOT16WTStrategies将劣势降

7、到最小并避免威胁WTStrategiesStrengthsWeaknessesOpportunitiesThreatsSWOT17SWOTMatrixDevelopingtheSWOTListfirm’skeyinternalStrengthsListfirm’skeyinternalWeaknessesListfirm’skeyexternalOpportunitiesListfirm’skeyexternalThreats18家乐福在亚太市场的SWOT19SWOTMatrixLeaveBlankStrengths–SListStrengt

8、hsWeaknesses–WListWeaknessesOpportunities–OListOpportu