广告英语的语言特点

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1、1编号本科生毕业设计（论文）题目：OnFeaturesofEnglishAdvertisingLanguage二〇一一年九月3Contents摘要《简明大不列颠百科全书》（15版）对广告的定义是：广告是传播信息的一种方式，其目的在于推销商品、劳务服务、取得政治支持、推进一种事业或引起刊登广告者所希望的其他的反映。广告信息通过各种宣传工具，传递给它所想要吸引的观众或听众。随着我国经济体制改革的深入和社会主义市场经济的确立与发展对外经济交往日益频繁出口广告逐渐发展成为企业促进出口销售、开拓海外市场的一个主要手段。相应地，外国广告的大量涌入也使之成为我国企业和消费者获取商品

2、经济信息的重要来源。如何恰如其分地运用和理解广告英语以实现广告的目的，已是摆在进出口商、广告人员及广大消费者面前的一个现实问题。本文从广告语的语言特点开始研究，以进一步促进对广告的了解。关键词：广告、特点、句法、词汇、修辞11113ContentsABSTRACT"ConciseEncyclopaediaBritain"(15thedition)ofthedefinitionofadvertising:advertisingisawayofdisseminatinginformation,thepurposeistosellgoods,laborservices,too

3、btainpoliticalsupportandpromoteacauseorleadtothedesiredadvertisertheotherreflected.Advertisinginformationthroughavarietyofpromotionaltools,passitwantstoattractviewersorlisteners.WiththedeepeningofChina'seconomicreformandthesocialistmarketeconomy,establishmentanddevelopmentofforeigneconom

4、icrelationshavebecomeincreasinglyfrequentexportsgraduallydevelopedintoacorporateadvertisingtopromotetheexportsales,andoverseasmarketsasamajormeans.Accordingly,theinfluxofforeignadvertisingtobecomeChina'senterprisesandconsumerstoobtaingoodsanimportantsourceofeconomicinformation.Howtoappro

5、priatelyuseandunderstandingofadvertisingEnglishinordertoachievethepurposeofadvertising,hasbeenplacedintheimportandexportbusiness,advertisingstaffandconsumersfacearealproblem,Thispaperwilldiscussthisproblem.Keywords：advertise,factors,syntactic,vocabulary,rhetorical.11113ContentsCONTENTSCH

6、APTER1FeaturesofAdvertisingsyntactic….….………...………..11.1Usingsimplephrases………………….............................................………11.2Compoundsentences……………………...........................……………………..11.3UsingEllipticalsentences………………..........................………………………11.4Usingimperatives.....

7、...............................................................................11.5Negationless...............................................................................................11.6Usedactivevoiceandpresenttense................................................