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ID:360857
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页数:42页
时间:2017-07-27
《中国冰箱行业的发展分析 毕业论文》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、摘要冰箱作为较早进入城市家庭的家用电器,冰箱在国内已发展了20多年。中国的冰箱市场经过多年的价格战和快速发展后市场已变得成熟。本文对中国冰箱行业的发展作了分析,本文共五章:第一章介绍冰箱的基础;第二章介绍了我国冰箱业的现状及营销渠道;第三、四章重点分析了我国未来冰箱市场的主力市场---农村市场;第五章简单分析了我国冰箱本身的发展方向。本书取材广泛,仅表达个人观点,仅供参考。关键词:冰箱、营销渠道、市场、农村38AbstractTherefrigeratortookentersthecityfami
2、lyearlythedomesticelectricappliances,therefrigeratorindomestichasdevelopedformorethan20years.AfterChina'srefrigeratormarketpassesthroughmanyyearpricewarsandthefastdevelopmentthemarkethasbecomemature.ThisarticlehasmadetheanalysistotheChineserefrigerato
3、rprofessiondevelopment,thethisarticlealtogetherfivechapters:Firstchapterintroducestherefrigeratorthefoundation;Secondchapterbriefedourcountryrefrigeratorindustrypresentsituationandthemarketingchannel;Third,fourchaptershaveanalyzedourcountrywithemphasi
4、sfuturetherefrigeratormarketmainforcemarket---Ruralmarket;Fifthchapterhassimplyanalyzedourcountryrefrigeratoritselfdevelopmentdirection.Thisbookselectioniswidespread,onlyexpressesindividualviewpoint,onlysuppliesthereference.Keywords:Refrigerator,marke
5、tingchannel,market,countryside38目录摘要...............................................................IAbstract.........................................................II第一章概述......................................................11.1、冰箱的发明...............
6、.................................11.2、冰箱的原理................................................1第二章冰箱的营销渠道..........................................22.1中国冰箱业的现状...........................................22.1.1产销规模..........................................
7、.....22.1.2技术优势...............................................22.1.3、市场需求...............................................32.2我国冰箱营销渠道概况.......................................32.2.1我国冰箱营销渠道的演变历史.............................32.2.2我国冰箱营销渠道的现状.............
8、....................62.2.3我国冰箱营销渠道的趋势.................................8第三章农村冰箱市场发展.......................................123.1农村冰箱行业..............................................123.1.1市场背景...............................................123.1.2
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