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1、UnravelingtheTasteFabricofSocialNetworksHugoLiu,PattieMaes,GloriannaDavenportTheMediaLaboratory,MassachusettsInstituteofTechnologye-mail:{hugo,pattie,gid}@media.mit.eduAbstractPopularonlinesocialnetworkssuchasFriendsterandMySpacedomorethansimplyrevealthesuperficialstructureofsocialco
2、nnectedness;therichmeaningsbottledwithinsocialnetworkprofilesthemselvesimplydeeperpatternsofcultureandtaste.Iftheselatentsemanticfabricsoftastecouldbeharvestedformally,theresultantresourcewouldaffordcompletelynovelwaysforrepresentingandreasoningaboutwebusersandpeopleingeneral.Thispap
3、ernarratesthetheoryandtechniqueofsuchafeat—thenaturallanguagetextof100,000socialnetworkprofileswerecaptured,mappedintoadiverseontologyofmusic,books,films,foods,etc.,andmachinelearningwasappliedtoinferasemanticfabricoftaste.Tastefabricsbringusclosertoimprovisationalmanipulationsofmean
4、ing,andaffordusatleastthreesemanticfunctions—thecreationofsemanticallyflexibleuserrepresentations,cross-domaintaste-basedrecommendation,andthecomputationoftaste-similaritybetweenpeople—whoseusecasesaredemonstratedwithinthecontextofthreeapplications—theInterestMap,AmbientSemantics,and
5、IdentityMirror.Finally,weevaluatethequalityofthetastefabrics,anddistillfromthisresearchreusablemethodologiesandtechniquesofconsequencetothesemanticminingandsemanticwebcommunities.KeywordsSocialNetworks,SemanticMediation,CultureandTaste,EthoticRepresentation,RecommenderSystems,LatentS
6、emantics,UserModeling,RelationalMining,ComputationalAesthetics,Psychographics.1IntroductionRecently,anonlinesocialnetworkphenomenonhassweptovertheWeb—MySpace,Friendster,Orkut,thefacebook,LinkedIn—andthesignssaythatsocialnetworksareheretostay;theyconstitutethesocialSemanticWeb.Fewcoul
7、dhaveimaginedit—tensofmillionsofWebusersjoiningthesesocialnetworksites,listingopenlytheironlinefriendsandenlistingofflineonestoo,andmoreoftenthannot,specifyingingreatdetailandwithapparentexhibitionismtidbitsaboutwhotheyare,whatmusictheylistento,whatfilmstheyfancy.Erstwhile,computersc
8、ientistswere