unraveling the taste fabric of social networks - mit …

unraveling the taste fabric of social networks - mit …

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页数:27页

时间:2019-04-30

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1、UnravelingtheTasteFabricofSocialNetworksHugoLiu,PattieMaes,GloriannaDavenportTheMediaLaboratory,MassachusettsInstituteofTechnologye-mail:{hugo,pattie,gid}@media.mit.eduAbstractPopularonlinesocialnetworkssuchasFriendsterandMySpacedomorethansimplyrevealthesuperficialstructureofsocialco

2、nnectedness;therichmeaningsbottledwithinsocialnetworkprofilesthemselvesimplydeeperpatternsofcultureandtaste.Iftheselatentsemanticfabricsoftastecouldbeharvestedformally,theresultantresourcewouldaffordcompletelynovelwaysforrepresentingandreasoningaboutwebusersandpeopleingeneral.Thispap

3、ernarratesthetheoryandtechniqueofsuchafeat—thenaturallanguagetextof100,000socialnetworkprofileswerecaptured,mappedintoadiverseontologyofmusic,books,films,foods,etc.,andmachinelearningwasappliedtoinferasemanticfabricoftaste.Tastefabricsbringusclosertoimprovisationalmanipulationsofmean

4、ing,andaffordusatleastthreesemanticfunctions—thecreationofsemanticallyflexibleuserrepresentations,cross-domaintaste-basedrecommendation,andthecomputationoftaste-similaritybetweenpeople—whoseusecasesaredemonstratedwithinthecontextofthreeapplications—theInterestMap,AmbientSemantics,and

5、IdentityMirror.Finally,weevaluatethequalityofthetastefabrics,anddistillfromthisresearchreusablemethodologiesandtechniquesofconsequencetothesemanticminingandsemanticwebcommunities.KeywordsSocialNetworks,SemanticMediation,CultureandTaste,EthoticRepresentation,RecommenderSystems,LatentS

6、emantics,UserModeling,RelationalMining,ComputationalAesthetics,Psychographics.1IntroductionRecently,anonlinesocialnetworkphenomenonhassweptovertheWeb—MySpace,Friendster,Orkut,thefacebook,LinkedIn—andthesignssaythatsocialnetworksareheretostay;theyconstitutethesocialSemanticWeb.Fewcoul

7、dhaveimaginedit—tensofmillionsofWebusersjoiningthesesocialnetworksites,listingopenlytheironlinefriendsandenlistingofflineonestoo,andmoreoftenthannot,specifyingingreatdetailandwithapparentexhibitionismtidbitsaboutwhotheyare,whatmusictheylistento,whatfilmstheyfancy.Erstwhile,computersc

8、ientistswere

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