资源描述：
《当今医药行业环境的发展探析》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、当今医药行业环境的发展探析//.paper.edu.cn-1-中国科技论文在线AnalysisofdevelopmentofmarketingenvironmentinpharmaceuticalindustryPanLingxiao,XuJiren,YangYuanxuan(SchoolofEnvironmentScience&SpatialInformatics,ChinaUniversityofMiningandTechnology,JiangSuXuZhou221008)Briefauthorintr
2、oduction:PANLingxiao，male，currentundergraduate,themainresearchisscienceofAbstract:Likeotherindustries,thepharmaceuticalindustrydoesnotoperateinavacuum.Itissubjecttovariousinternalandexternalpressureswhichmakethemanufacturersaltertheiractivitiesinordertobesucces
3、sful.Demandofpharmaceuticalproductsdependsonthesizeandcompositionofthepopulation,thestandardoflivingandtheincidenceofdisease.Therearemanyfactorswhichareoutsidethecontrolofthepharmaceuticalmanufacturersandchangeatrelativeslowpace.Thispaperwillgiveananalysisofthe
4、marketingenvironmentofpharmaceuticalindustry.Keywords:pharmaceuticalindustry;marketingenvironment;pharmaceuticalmanufacturers0IntroductionBrieflyThepharmaceuticalindustryisoneofthemostsuccessfulindustriesinthetechnologysectoranditsabilitytoinnovatehasseenitlaun
5、chnearly1,400newchemicalentitiesashumantherapeuticsoverthelast30years.Meanwhile,thepharmaceuticalindustryisoneofthebiggestindustriesintermsofrevenues.Itwasreportedthatin2003totalglobalsalesreached466.3billionUSdollars.Manufacturersareinfluencedbythechangesinthe
6、society,theindustry,moreimportanttheyareledbythepatients.Themanufacturershavelittleornocontroloverthefactors;theyadjusttheirmarketingactivitiesbyscreeningthephysician’sinfluence[1].1Analysisofthemarketingenvironmentofpharmaceuticalindustry1.1R&DexpenseandNP
7、DThelargeglobalpharmaceuticalcompaniesarevastandpowerfulbusinesses,whiletheindustry’slifebloodisdiscoveringnewmedicinesfortoday’s,andtomorrow’sillnesses[2].AnyoneinterestedinpharmaceuticalsneedstounderstandthatR&D,whichprovidesthefoundationforthetreatmentso
8、ftodayandthecuresoftomorrow,is:zlengthy:ittakesanaverageof10to12yearsforamedicinetotravelfromthelaboratorytothepharmacyshelf;zhighlyrisky:onaverage,only1outof5,000to10,000pr
