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1、Combat:TenRaidersadvertisingindustryO2OFreePaperDownloadCenterNews:OverviewToday,moreandmoreindustriesbegintoenterO2Omarketing,butmoreisstillinbusinessandbrandintangibleseethroughthestate,forasmallseriessuccessinreadingwithMarybillionrepresentedDSPplatformputO2OAfterthecase,putthe
2、RaidersthefollowingsummaryofthetoptenindustriesO2Oadvertising.AutomotiveindustryThebasicsituation:theautomotiveindustryisthefirsttoentertheDSPindustry,adequatebudgetforthemulti-dimensionalmarketingwithothermarketingmethods,andwiththenewcartestdriveandpromotionalactivities.Directio
3、nalstrategies:LBSorientation,districtorientation,peopleorientationAdvertisingintheformof:full-screenadvertising,tableplaqueadvertising,videoads,NativeadvertisingFrequencyControl:8timespercapitaautomobile12industryexposurecanobtainhigherROIOptimizationmethods:timeoptimization,mater
4、ialoptimization,conversionrateoptimizationRunningtime:duringthedaybetterthanthenightInsummaryDescription:carbrandsgenerallystrongerwhenputagainsttheregionalandthecrowdisalsomoresegments,combinedwiththegeographicaldistrictandcrowddirectedtopreciselyfindthetargetpopulation,suchasthe
5、carhasanotherformofUSproductsmoresuitablefull-screendisplayandmorecreativewaysofpresentingrichmulti-dimensionalmediatomorefullyreflectthespatialaestheticsandproductcharacteristicsoftheproduct,inadditiontovideoadvertisingandNativeadvertisinguseintheautomotiveindustryisgreater.FMCGi
6、ndustryBasicinformation:FMCGwidecoverage,coveringallaspectsofthetargetpopulation,FMCGindustryisverysuitableformobileterminalstargeteddeliverystrategy:Nationaldelivery,real-timeinformationorientationFormsofadvertising:bannerads,tableplaqueadvertising,creativeclassH5ad12Frequencycon
7、trol:Itisrecommendedexposuresabove10perpersonOptimizationmethods:budgetoptimization,timeoptimization,frequencyoptimizationRunningtime:weekdaysandweekendsInsummaryDescription:FMCGcoveragemorewidely,basicallytocoverthepopulation(specialcommodityspecificanalysis)ofallages,sodoesthemo
8、deselectionshouldbedirectedatthee
