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《Experian-2019全球数据管理调查报告（英文）》由会员上传分享，免费在线阅读，更多相关内容在应用文档-天天文库。
1、BBeennchcmhamrkaRrekportreport2019GlobaldatamanagementresearchTakingcontrolinthedigitalageMethodologyExperianconductedasurveytolookatglobaltrendsindatamanagement.Thisstudylooksathowdatapractitionersanddata-drivenbusinessleadersareleveragingtheirdatatosolvekeybusinesschallenge
2、sandhowdatamanagementpracticesarechangingovertime.ProducedbyInsightAvenueforExperianinNovember2018,thestudysurveyedmorethan1,000peopleacrossfourcountriesaroundtheglobe:TheUnitedStates,theUnitedKingdom,BrazilandAustralia.Organizationsthatweresurveyedcamefromavarietyofindustrie
3、s,includingIT,telecommunications,manufacturing,retail,businessservices,financialservices,healthcare,publicsector,education,utilities,andmore.Avarietyofrolesfromallareasoftheorganizationweresurveyed,whichincludedtitlessuchaschiefdataofficer,chiefmarketingofficer,dataanalyst,fi
4、nancialanalyst,dataengineer,datasteward,andriskmanagement.Respondentswerechosenbasedontheirvisibilityintotheirorganization’scustomerorprospectdatamanagementpractices.Benchmarkreport2019GlobaldatamanagementresearchTakingcontrolinthedigitalageExecutivesummary4Section1:Customere
5、xperience6Section2:Trustindata10Section3:Changingdataownership14Conclusionandkeyfindings18Section1CustomerexperienceSection2TrustindataSection3ChangingdataownershipTakingcontrolinthedigitalage
6、Page3Benchmarkreport2019GlobaldatamanagementresearchWesee,yearafteryear,thatdespite
7、ourambitions,manybusinessesfailtotakefulladvantageoftheopportunitythatdatacanprovidetoimprovecustomerinteractionstoincreasebusinessperformance.Page4
8、TakingcontrolinthedigitalagePage4
9、TakingcontrolinthedigitalageBenchmarkreport2019GlobaldatamanagementresearchExecutivesummaryWi
10、thcompaniesfacingincreasinglycomplexdatachallengesthatcandeterminethesuccessorfailureoftheirbusiness,neverhasitbeensoimportanttohaveaccurateandreliabledata.Businessesencounteralmostcontinuousdisruption–frequentlydrivenbyaccelerateddatainsights–andincreasingregulatorypressuret
11、oimprovetransparencyandensureconsumerprivacy.Moreover,themodernconsu
