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1、TheInclusivenessofNationalitiesAGlobalAdvisorSurveyNICOLASBOYONSeniorVicePresident©2018Ipsos.Allrightsreserved.ContainsIpsos'ConfidentialandProprietaryinformationandmaynotbedisclosedorreproducedwithoutthepriorwrittenconsentofIpsos.若出现排版错位，可加微信535600147，获取PDF版本©2018Ipsos1若出现排版错
2、位，可加微信535600147，获取PDF版本Methodology若出现排版错位，可加微信535600147，获取PDF版本Thesurveywasconductedin27countriesviatheIpsosOnlinePanelsystem:Argentina,Australia,Belgium,Brazil,Canada,Chile,China,France,GreatBritain,Germany,Hungary,India,Italy,Japan,Malaysia,Mexico,Peru,Poland,Russia,SaudiAra
3、bia,Serbia,SouthAfrica,SouthKorea,Spain,Sweden,TurkeyandtheUnitedStatesofAmerica.Interviewswereconductedwith20,767adultsaged18-64inCanadaandtheU.S.and16-64inallothercountriesbetweenApril20andMay4,2018.Approximately1000+individualsparticipatedonacountrybycountrybasisviatheIpsos
4、OnlinePanelwiththeexceptionofArgentina,Belgium,Hungary,India,Mexico,Peru,Poland,Russia,SaudiArabia,SouthAfrica,SouthKorea,SwedenandTurkey,whereeachhaveasampleofapproximately500+.Weightinghasbeenemployedtobalancedemographicsandensurethatthesample’scompositionreflectsthatofthead
5、ultpopulationaccordingtothemostrecentcountrycensusdata.Asurveywithanunweightedprobabilitysampleofthissizewouldhaveanestimatedmarginoferrorof+/-3.1percentagepointsforasampleof1,000andanestimatedmarginoferrorof+/-4.5percentagepointsfora500sample19timesoutof20.In17ofthe27countrie
6、ssurveyedinternetpenetrationissufficientlyhightothinkofthesamplesasrepresentativeofthewiderpopulationwithintheagerangescovered:Argentina,Australia,Belgium,Canada,France,Germany,Hungary,Italy,Japan,Poland,Serbia,SouthKorea,Spain,Sweden,GreatBritainandUnitedStates.Brazil,Chile,C
7、hina,India,Malaysia,Mexico,Russia,Peru,SaudiArabia,SouthAfricaandTurkeyhavelowerlevelsofinternetpenetrationandsothesesamplesshouldnotbeconsideredtobefullynationallyrepresentative,butinsteadtorepresentamoreaffluent,connectedpopulation.Thesearestillavitalsocialgrouptounderstandi
8、nthesecountries,representinganimportantandemergingmiddleclass
