英文商标翻译法

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1、AbstractManufacturersrelyontheirtrademarkstoidentifytheirproductsandservicesandtodistinguishthemfromthoseofthecompetitorsinthecontextofabroadermarket.Greatemphasisislaidonthechoiceoftrademarknotonlytoattracttheconsumers9attentionbutalsorealizeitsultimategoal一topromotesale,becauseasuccessfult

2、rademarkwillbringmoreadvantagesforenterprises.WiththeglobalizationoftheworldmarketandincreasinglyimplementationofChina^sopening-uppolicy,agreatnumberofforeignproductspourintoChinesemarket.InordertogettheChinesemarketsegment,thetranslationoftheirtrademarksisveryimportant.Thetaskoftrademarktra

3、nslationistocreatedesirablenamestopromotetheirproducts.ThetranslatorsarerequiredtocreatetrademarksthatcanconveythemessagesoftheoriginalonesappropriatelyandbeacceptedbyChineseconsumers.Thethesisbeginswiththedefinitionoftrademarkandreferstothelanguagefeaturesoftrademarkinthefirstchapte匚Theseco

4、ndchapterisaboutprinciplesandtheoriesoftrademarktranslationincludingYanFu'strinityprinciple,functionalequivalenceandtheoriesofdomesticationandforeignization.Inthethirdchapter,withconsideringsomeinfluentialfactors,theauthorsuggestsafewmethodsoftheChinesetranslationofEnglishtrademarks,namelytr

5、ansliteration,literaltranslation,Semi-literalandsemi-transliteration,logo-orientedtranslationandinnovativetranslation,andcitesnumeroustypicalexamplestoimplythemethodsareworkable.Andthelastchapterconcludesthemethods.Keywords：trademark,translationmethodology,functionalequivalence,domestication

6、andforeignization摘要商家依赖商标将其产品或服务与其他同类产品或服务区分开来。为了吸引消费者的注意力，实现其促销目的，商标命名者十分注重商标名的选择，因为一个成功的商标名能给企业带来更多的优势。随着世界市场的日趋全球化和中国改革开放政策的深入执行，大量国外商品涌入中国市场。英文商标汉译在取得中国市场份额中显得尤为重要。商标名翻译的任务就是创造可是的名字来推销产品，译者翻译出的名字既要能有效表达原商标的意思，又要能被屮国顾客欣赏与接受。本文开篇第一章节先为商标下了定义，并提出了商标的语言特点。第二章谈到商标翻译的规则和理论，其中包括信达雅、功能对等及归化和异化的理

7、论。第三章结合了文化差界等影响翻译的因素具体论述的英文商标汉译法，其中包括音译、直译、音意结合、商标图翻译和创新翻译，并且引证了无数典型的英文商标名汉译的例子以证明各种翻译法的可行性。最后总结了文屮所提及的各种翻法。关键词：商标、翻译法、功能对等、归化、异化Chapter1IntroductionConsumersinvariouscountriesseekdifferentproductbenefits.Aproductwitharecognizedidentityinonecountry