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1、AnIntegratedEnglishCourseIVUnit7Text1TheSellingofthePresidentKeytoExercisesTextcomprehension(pp>102-103)LDecidewhichofthefollowingbeststatestheauthor'spurposeofwriting.B.II.Judge,accordingtothetext,whetherthefollowingstatementsaretrueorfalse.1.T.Refertothelasts
2、entenceofParagraph2.2.F.RefertoParagraph3.ItisarguedthatinsomeelectionstheamountofTVexposuredoesnothelpandthispointissupportedbytwoexamples,oneofwhichisNixon'swinningin1972.Ford'slossin1976,however,isanexampleusedtoshowthatTVpromotionseemstoworkbestwhenthereisa
3、largeundecidedvote.3・F.RefertoParagraph4,whereitisstatedthatlosingcandidatesalllooked"bad"onTV.OneexceptionwasNixon,whoseTVimage,thoughgenerallypoor,wasimprovedthroughtheapplicationoffeaturedlongshotsandtheavoidanceofclose-ups.4.F.RefertoParagraph5.HBothJohnF.K
4、ennedyandJimmyCarterseemedmoreathomewiththemedium”meanstheytwofeltmorecomfortableandateaseinfrontoftheTVcamerathanthosementionedinthepreviousparagraph.IthasnothingtodowiththeissuewhethertheywereshownwithinUSorabroad.5.T.RefertoParagraph6.6.T.RefertoParagraph7.7
5、.T.RefertoParagraph11.IILAnswerthefollowingquestions.1.Presidentialcandidatesaresomewhatlikecommodities:thebetteradvertisedtheyareonTV,thebettertheysell・2.Sincethe1896campaign,theelectionofaPresidenthaslargelydependedonwhetherfavorablepublicityofacandidatecanbe
6、made・Priortothe1960swhenTVsurpassednewspapersasaninformationsourceforthefirsttime,themediumthatplayedthedominantroleinthepublicitycampaignwasprint,whichlaidemphasison"issues”ratherthan"images".Thesuccessingeneratingfavorablepublicitywasuptothecampaignstrategist
7、,thusmakingitnecessaryorevendesirableforthecandidateto"keephismouthshut/1beforethemedium.3.Paragraph2indicatesthatNixonranforthepresidencyforthefirsttimein1960.Hewasthefavoriteintheearlystageofthecampaign,butlostthefavorjustbecausehelooked"bad"onTV.4.Paragraph3
8、.Theyworkmosteffectivelyincloseelectionsorinthosewherethereisalargeundecidedvote・5.No.Beforethe1960s,itwasprintthatplayedthecriticalroleinthecampaign・Printandissueswenttoget
